Director, Community Growth Marketing

As the Director, Community Growth Marketing, you will play a critical role in helping to build, grow and manage partnerships with non-profit and community-based organizations (CBOs) across the U.S. You will be responsible for crafting compelling go-to-market strategies and launch plans, defining positioning and messaging that speaks to product value propositions to maximize exposure and drive adoption of the Unite Us platform across our community and network partners. 

Reporting to the Senior Vice President of Marketing you will support the strategic development of growth plans and the implementation of marketing initiatives, including content creation, email marketing, and social media to drive increased awareness for our programs and product solutions. We are seeking a highly motivated individual with strong analytical and communication skills and an understanding of automating workflows to create seamless user experiences. 

Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our products’ value in a way that resonates and clearly articulates how we solve problems. You track performance and have the data to prove what’s working and what isn’t.

What you’ll Do

• Own GTM (go-to-market) strategy and execution for Unite Us’ product line for the “Community” vertical - focused on social care providers and non-profit agencies.
• Create launch plans, product and marketing messaging, sales enablement, digital/media assets and internal/external communications to maximize exposure and drive community-based organizations to take action.
• Develop tools and materials to enable self-service onboarding and implementation for new CBOs onto the Unite Us platform
• Design automated workflows and tools to simplify and track the onboarding of community-based organizations onto the Unite Us platform.
• Establish and manage a “Community Advisory Program” - to encourage ongoing engagement and support
• Work with product, marketing and sales teams to develop engaging, customer-centric messaging that drives product/platform adoption throughout the customer experience.
• Maintain a strong pulse on positioning, competitive landscape, market trends and news that may impact messaging or campaigns.
• Partner with our customers to create case studies and customer success stories.
• Identify and nurture brand evangelists through relationships with sales reps and via social media as a source to help promote our products.

Your a great fit for the role if

• 8+ years of product marketing/marketing experience, B2B and or B2C
• Experience working with nonprofits and community-based organizations a strong plus
• Strong understanding of eCommerce workflows and platforms
• Familiar with marketing automation tools such as HubSpot, Pardot, and Google Analytics.
• Proficient in productivity applications such as Microsoft Office, Project Mgt Software, and digital marketing programs/technologies
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Familiarity with principles of content marketing and demand generation

Our Mission:

Unite Us’ mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

Environmental Job Requirements and Working Conditions:

• This position is remote, U.S.-based only
• The target pay range for this role is: $145,000-$165,000.  This salary range represents our target hiring range for this role. The proposed salary will be dependent on the candidate's skills, experience, and competencies, as well as location.
• This position may require 15% travel 
• All team members will be required to pass a background check which includes criminal, employment, and education verification 

Benefits provided by Unite Us:

Medical, Dental, and Vision

We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.

Wellness

Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members.

Flexible Time Off

Take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays.
Paid Parental Leave

Adoptive parents are included.

Employee Resource Groups

Choose to join any of our ERGs, which celebrate and support a diverse and inclusive workplace. We also provide an ongoing series of DEI lunch & learn education.

Spending Accounts

We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.

401(k) + Employer Match

Enjoy matching, immediate vesting and financial wellness resources

Additional Benefits

Life and AD&D - a company paid benefit, with the option to purchase additional coverage for yourself and your dependents

Disability Coverage

Accident Insurance

Pet Insurance

As part of this work at home job, we will provide you with all the necessary equipment to perform your duties, including a computer, mouse, keyboard as well as other items on our approved list of WFH supplies.

Unite Us is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. If you require assistance in applying for open positions due to a disability please email us at [email protected] to request an accommodation.

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