Director of Communications

Reposted 13 Days Ago
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New York City, NY
In-Office
Senior level
Software
The Role
The Director of Communications will develop and execute communication strategies, create engaging content, manage media relations, and work closely with the CEO to enhance Fay's presence in the market.
Summary Generated by Built In

About Fay

Fay is a 3-sided AI platform redefining preventative care with a b2b2c business in a box. We’re one of the fastest growing companies in tech and the fastest growing company in wellness history. We combine clinical expertise with smart systems. The result? More affordable, effective care for the people who need it most.

Behind the platform is a Marvel team of builders deeply connected to the problem we’re solving. We pride ourselves on attracting superstar talent — the kind that’s driven the best growth-to-burn metrics since early Airbnb, Stripe, and WhatsApp. Those aren’t our words, though. That’s straight from our investors at General Catalyst, Forerunner, 1984, and Goldman Sachs.

If you're excited to build at the intersection of AI, healthcare, and real-world impact — we’d love to meet you.

We are looking for our first Director of Communications, but this is not your typical comms role. We need a highly strategic and creative thinker who can generate authentic and detailed content, understand our complex web of stakeholders, and knows how to directly communicate our message. You will work to expand, deliver, and execute Fay's voice and image, implementing communication strategies that align with our business goals. Your ability to deeply understand our space and our different stakeholders will be crucial as you create compelling messages that will help drive our next stage of growth and bring Fay to the forefront of conversations. You will report directly to our CEO.

What You'll Be Doing

  • Own and evolve Fay's communications strategy, from bold media narratives to direct, no-fluff messaging that reaches the right people at the right time
  • Develop and execute creative, high-impact campaigns that resonate with our diverse set of stakeholders, across clients, providers, payors, investors, candidates, policy leaders, health systems, and more 
  • Create original, thoughtful content that doesn't sound like PR — think founder memos, proactive point of views, and contrarian takes
  • Build and manage relationships with top-tier media, but also find and cultivate new, under-the-radar channels that move the needle (e.g., newsletters)
  • Be a thought partner to our CEO on how and where we show up in the world, and what we say when we get there
  • Experiment constantly. Break out of the traditional comms playbook and see what works
  • Track, analyze, and iterate on what's working using tools to understand performance

Qualifications

  • 6+ years of experience in communications, preferably in high-growth technology
  • Exceptional written and verbal communication skills, with experience creating highly engaging content for various stakeholders
  • Proven, hands-on media relations experience with top-tier business, tech, and healthcare media; a strong network of established contacts, combined with demonstrated skill and comfort in proactively building new relationships
  • Clear command of leading-edge communications, measurement, and analytics tools
  • First principles thinker and contrarian. What worked 5 years ago doesn't work now. You're able to move with the times and stay ahead
  • Weird and creative. You're excited to plan and execute weird and creative things you haven't done before
  • Scrappy, roll-up-your-sleeves attitude

The best companies are made of the best people. There’s no shortage of work ahead, but we stay balanced and look forward to celebrating our wins as a team.
See our careers page here to learn more about working on our team.

Fay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Top Skills

Analytics Tools
Communications Tools
Measurement Tools
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The Company
132 Employees

What We Do

Meet with Registered Dietitians covered by your health insurance and see why millions of people are paying $0 for their very own personal nutritionist

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