The Role
Leads companywide internal and external communications, executive messaging, employee engagement, media relations, employer branding, LinkedIn content, thought leadership, and storytelling. Partners with executives, engineers, manufacturing leaders, HR, talent acquisition, and creative teams to translate technical information into compelling content, strengthen reputation, support workforce growth, and build talent pipelines. Manages editorial strategy, communications workflows, external partnerships, and performance insights.
Summary Generated by Built In
Butcher Power Products (BPP) designs and manufactures mission‑critical and industrial power solutions for essential infrastructure nationwide. Headquartered in Sacramento, CA, our teams collaborate closely across engineering, manufacturing, and operations to build reliable, high‑quality systems and take pride in delivering work that truly matters.
Position Summary
Butcher Power Products is seeking a Director of Communications to lead companywide internal and external communications that strengthen our reputation, engage employees, support workforce growth, and build awareness of BPP as we continue to expand.
This role serves as BPP’s communications leader and storyteller, partnering with the CEO, senior leaders, and subject matter experts to translate company priorities, technical information, achievements, products, people, and impact into clear, compelling written content. The Director will shape executive and employee communications, media relations, employer branding, LinkedIn content, product and customer stories, and press releases, while partnering with the Creative Director of Marketing to bring these stories to life through complementary digital, visual, and video content.
The ideal candidate is a strategic communications leader and exceptional writer who is equally comfortable setting long-term direction and executing day to day. This person is a trusted advisor, creative problem solver, and strong relationship builder who understands how communications can support business growth and strengthen employee engagement.
Key Responsibilities
• Develop and lead BPP’s internal and external communications strategy in alignment with business priorities, workforce growth, employee engagement, and the company’s long-term vision.
• Partner with the CEO and senior leaders to create organizational announcements, leadership updates, presentations, articles, talking points, and other executive communications.
• Identify and develop compelling written stories about BPP’s products, employees, customers, innovations, growth, and impact on essential infrastructure, providing the messaging and narrative foundation for complementary digital, visual, and video content.
• Own BPP’s LinkedIn presence and editorial strategy, including written content that highlights company news, employees, culture, career opportunities, community involvement, products, and milestones.
• Collaborate with engineers, manufacturing leaders, and other subject matter experts to translate complex technical information into clear, audience-focused content.
• Create effective employee communications and develop innovative ways to reach manufacturing employees who may not have regular computer access.
• Partner with BPP’s Keeper of the Culture to highlight employee stories, reinforce culture, and improve the employee experience.
• Partner with the Creative Director of Marketing, who owns digital, visual, and video content development and production, to ensure creative assets complement the written narrative and bring BPP’s stories to life across internal and external channels.
• Build relationships with media outlets, pitch relevant stories, coordinate interviews, respond to media inquiries, and identify opportunities to increase awareness of BPP.
• Develop and execute earned media and thought leadership strategies that increase awareness of BPP by securing visibility through industry publications, business media, trade organizations, podcasts, speaking opportunities, awards programs, and other external channels that elevate the company's brand, people, products, and impact.
• Develop relationships with industry, educational, and community organizations, including the California Manufacturers & Technology Association, to support brand awareness and workforce growth.
• Partner with Human Resources and Talent Acquisition on employer-branding and recruiting communications that position BPP as an employer of choice.
• Build partnerships with high schools and colleges to support career fairs, facility tours, internships, and future talent pipelines.
• Establish and manage an editorial calendar and communications workflow that deliver consistent, timely content across internal and external channels.
• Use audience feedback and performance insights to continuously improve communications strategy, written content, and channel effectiveness.
Required Qualifications
• Bachelor’s degree in communications, journalism, marketing, or a related field, or equivalent professional experience.
• 5+ years of progressively responsible experience in communications, public relations, journalism, marketing, or a related field.
• Proven success developing and executing communications strategies and programs.
• Exceptional writing, copywriting, editing, and storytelling skills.
• Experience advising and partnering with executives and senior leaders.
• Experience developing written content across executive, employee, media, digital, social, and employer-branding channels.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong interpersonal skills and the ability to build trust and productive relationships across all levels of an organization.
Desired Qualifications
• Communications experience in manufacturing, industrial, engineering, electrical equipment, technology, or another technical environment.
• Experience with media relations, employer branding, executive communications, or workforce communications.
• Experience reaching frontline or manufacturing employees through a mix of digital and non-digital channels.
• Experience partnering with creative or marketing teams to translate written narratives into digital, visual, and video content.
Core Competencies
• Strategic thinking and sound judgment
• Executive presence and trusted-advisor mindset
• Clear, concise, and audience-focused communication
• Writing, editing, and narrative development
• Collaboration and relationship building
• Project management and attention to detail
• Adaptability and bias for action
The base pay range for this role is $115,000 – $140,000 per year.
Equal Opportunity Employer
Butcher Power Products is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
If you require a reasonable accommodation during the application or interview process, please let us know.
Compensation ranges are provided in accordance with applicable state and local pay transparency laws.
Skills Required
- Bachelor's degree in communications, journalism, marketing, or a related field, or equivalent professional experience
- 5+ years of progressively responsible experience in communications, public relations, journalism, marketing, or a related field
- Proven success developing and executing communications strategies and programs
- Exceptional writing, copywriting, editing, and storytelling skills
- Experience advising and partnering with executives and senior leaders
- Experience developing written content across executive, employee, media, digital, social, and employer-branding channels
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
- Strong interpersonal skills and the ability to build trust and productive relationships across all levels of an organization
- Communications experience in manufacturing, industrial, engineering, electrical equipment, technology, or another technical environment
- Experience with media relations, employer branding, executive communications, or workforce communications
- Experience reaching frontline or manufacturing employees through a mix of digital and non-digital channels
- Experience partnering with creative or marketing teams to translate written narratives into digital, visual, and video content
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The Company
What We Do
Butcher Power Products (BPP) designs and manufactures mission-critical low-voltage electrical distribution equipment — UL891 switchboards, UL67 panelboards, integrated power centers and solar-ready switchboards. Based in the Sacramento/Rancho Cordova area, BPP focuses on fast lead times, custom engineering and in-house manufacturing to supply data centers, hospitals and industrial customers with reliable power distribution solutions.
