Director, B2B Acceleration

Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.  

There are four I’s in Initiative and these represent our core values and behaviors.  

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.  
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.  
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.  
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world. 

As Director, Communications Design you are in charge of designing the blueprint for cultural ideas to spread through communications planning excellence, integration and growth performance on your clients and brands. In your role you are translating the communications strategy into the actionable idea platform (in collaboration with creative partners) that will deliver behavioral change at all connection points. Creating innovative connections that grow brands is a passion for you.

You will work with the Strategy team on the Connections Architecture and utilize your experience & skills to manage the design of fully integrated communications plans across owned, earned and paid connections. You work closely with the analytics leads to identify appropriate audience and data strategies to unlock growth. You lead the relationship with SBUs and client agencies roster throughout the design stages and work with the Partnerships team in evaluating & selecting the right partners, and appropriate spends across the Communications Design blueprint.

Strategic Vision & Framework Development:

• Audit current media capabilities and ways of working.
• Define vision to mature media capabilities, in partnership with key cross-functional stakeholders, to drive long term growth. 
• Translate vision and growth objectives into a roadmap of workstreams based on current capabilities. Identify dependencies for implementation and define success metrics for Roadmaps. 
• Lead development of select long term workstreams including advancing ABM and Demand Generation programs.
• Collaborate with cross-functional stakeholders to implement workstreams from proof of concept to scaling to business-as-usual.  

Performance Optimization & Investment Guidance: 

• Collaborate extensively with cross-functional teams to define B2B-specific KPIs and optimization hierarchies.
• Leverage data and Marech expertise to guide investment decisions and optimize B2B performance across campaigns. 

Market Intelligence & Innovation Leadership: 

• Bring B2B competitive landscape and emerging tech / platforms updates to cross-functional stakeholders. 
• Develop recommendations based on B2B landscape and emerging tech / platforms updates to inform long term strategies. 

Above-Quarter Program + Change Management: 

• Define process and ways of working with cross-functional stakeholders to ensure workstream progress and implementation  

• 8-10 years of proven experience in B2B marketing, B2B media strategy & planning, B2B consulting, or a similar role.
• Deep expertise in B2B marketing and tactics. Proven ability to scale designing and scaling Demand Gen and ABM programs.
• Able to think strategically, using a balanced analytical and creative approach. 
• Proven ability to collaborate and co-create with clients, take them out of their comfort zone, and manage through change.
• Strong ability to present complex strategies and insights to senior stakeholders; comfortable communicating with both creative and analytical audiences.
• Collaborative leader who is able to bring together internal and external stakeholders from different disciplines (Media, Marketing, IT / MarTech, Analytics, FP&A)
• Experience in data analysis and performance reporting, translating observations into actionable insights
• Excellent organizational and project management skills with experience managing large clients and high volume of activity
• Hands-on experience with B2B MarTech platforms (e.g., Salesforce, DemandBase, Linkedin Campaign Manager, etc.) and marketing automation systems.
• Experience with multi-touch attribution models, customer journey mapping, and connecting marketing metrics to revenue outcomes.
• Working knowledge and experience with current media trends and innovations.
• Comfortable moving between managing teams on workstreams to being an individual contributor on workstreams. 

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position please email [email protected].