Patterson isn't just a place to work, it's a partner that cares about your success.
One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
Job Description:
The Director of Commercial Marketing plays a pivotal role in aligning marketing strategies with sales and execution – serving as the essential link between business priorities and revenue outcomes. This role is responsible to lead a team who will build and optimize channel-specific strategies, programs, campaigns, and enablement tools that acquire, grow and retain customers while strengthening Patterson’s position as the destination partner.
Partnerships with sales, category management, pricing, content and digital marketing teams will be imperative to design and deliver programs that are insight-driven, results-oriented, and aligned with Patterson’s overall growth strategy.
Strategic Channel & Program Leadership
Architect and execute multi-year channel marketing strategies and value-added programs (e.g., private label, equipment, field service) for key segments that align with corporate growth objectives and customer segmentation insights.
Campaign Development & Execution
Lead omnichannel marketing campaigns linked to commercial strategies across merchandise, software, and services, ensuring alignment between digital, content, and field teams to deliver tailored customer experiences.
Forecasting & Performance Analytics
Oversee enterprise-level forecasting models and governance frameworks to track channel performance, conversion, margin, and ROI using predictive analytics and market trends.
Sales Enablement & Field Support
Design enablement strategies and collaborate with Sales leadership to remove adoption barriers, accelerate deal velocity, and support field effectiveness.
Customer & Market Insights
Conduct market research, analyze internal and syndicated data, and monitor trends to inform strategy, identify opportunities, and guide product positioning.
Brand Awareness & Event Strategy
Drive brand visibility through press releases, promotional materials, and event tactics that generate leads and elevate Patterson’s presence at tradeshows and industry forums.
Budget & Financial Stewardship
Own the marketing P&L, prepare and manage commercial budgets, track expenditures, and initiate corrective actions to meet financial objectives.
Cross-Functional Collaboration
Serve as a strategic liaison across Marketing, Product, Pricing, Digital, and Operations teams to ensure cohesive go-to-market execution and customer-centric experiences.
Leadership & Innovation
Foster a high-performance culture, establish departmental KPIs, and embed test-and-learn methodologies to continuously optimize marketing impact and team productivity.
Required Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
10+ years of experience in B2B marketing, product marketing, channel marketing, or commercial marketing —industry strongly preferred.
Preferred Skills
Related Industry experience
KSA’s
Proven track record of building and executing go-to-market campaigns that drive measurable revenue growth.
Proven experience in financial forecasting, pipeline management, and P&L accountability.
Demonstrated ability to collaborate effectively with field sales teams to achieve revenue goals.
Strong understanding of sales enablement, field marketing, and channel dynamics.
Excellent communication, project management, and stakeholder engagement skills.
Data-driven mindset with ability to translate insights into actionable plans.
Comfortable working in a matrixed organization and managing multiple priorities simultaneously.
Strong knowledge of healthcare distribution
What's In It For You
We provide competitive benefits, unique incentive programs and rewards for our eligible employees:
Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
401(k) Match Retirement Savings Plan.
Paid Time Off (PTO).
Holiday Pay & Floating Holidays.
Volunteer Time Off (VTO).
Educational Assistance Program.
Full Paid Parental and Adoption Leave.
LifeWorks (Employee Assistance Program).
Patterson Perks Program.
The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.
$135,800.00 - $169,800.00EEO StatementPatterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Top Skills
What We Do
Patterson strengthens the oral and animal health markets in North America and the United Kingdom. From small, private practices to large group networks and production operations, we guide our customers with bold solutions and a personal touch. We are much more than a distributor – we are an indispensable partner.
Patterson Dental has strengthened the dental industry since our company’s founding in 1877. Today, Patterson Dental continues to partner with dental practices of all sizes to provide expertise, products, technologies and services needed to grow productive, modern practices, and keep them running smoothly.
No other company supports the animal health market like Patterson. We entered the animal health industry in 2001 with our acquisition of Webster Veterinary and expanded with our 2015 acquisition of Animal Health International, Inc. We provide all the technology, products, expertise and solutions needed to deliver exceptional animal care and drive profitability across the companion, production and equine markets.
An Equal Opportunity Employer
As a people-first company, Patterson promotes a culture that embodies and celebrates diversity and inclusivity. We believe our employees’ unique experiences and differences are what strengthen us and drive our success. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status.
We are Patterson. We welcome you.
Disability Accommodation
If you require reasonable accommodation due to a disability for any part of the hiring process, you may submit your request to HR by calling 1-866-234-2165 or by email to [email protected]. You can also mail your request to Patterson Companies, Inc. Attn: HR EEO Coordinator, 1031 Mendota Heights Rd, St. Paul, MN, 55120. Information received will be routed to a representative who will provide assistance to ensure appropriate consideration of your request.
