Director of Commercial – Luxury Hospitality

Anantara : A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Working closely with the Hotel’s General Manager, Corporate Office, and your team, you will be responsible for driving the hotel’s overall commercial performance. You will maximize sales efforts through innovative marketing strategies, build strong client relationships, and confidently explore new markets.

You will represent the hotel at both domestic and international trade shows, as well as at major market events, to secure new business and expand our global reach. With a strong focus on leadership, you will develop, mentor, and inspire the Sales & Marketing team while ensuring full compliance with brand standards and delivery of excellence in all commercial activities.

Key Responsibilities:

• Lead and execute the full commercial strategy across Sales, Marketing, Revenue, and Distribution for our luxury flagship property.

• Drive partnerships with global consortia and key players in the ultra-luxury travel trade, including Virtuoso, Serandipians, AMEX FHR, Traveller Made, and others.

• Shape and deliver innovative marketing campaigns to elevate the property’s positioning and ensure competitiveness within Phuket and in international markets.

• Oversee the implementation of Marketing and PR strategies, adapting to changing market dynamics and monitoring competitor activity.

• Establish and maintain relationships with industry influencers and key strategic partners.

• Ensure a consistent luxury brand image across all communication, sales, PR, and marketing initiatives.

• Report directly to the General Manager and collaborate with Minor Hotels’ corporate offices on global luxury initiatives.

What We’re Looking For:

• A proven track record in luxury hotel Sales & Marketing leadership.

• Strong client networking and business development skills.

• Strategic thinker with creativity and the courage to explore new markets.

• Exceptional leadership qualities with the ability to inspire and motivate a high-performing team.

• Passion for luxury hospitality and a commitment to delivering excellence.

• International strategic sales and marketing experience with a strong global outlook.

• Previous experience as Director of Sales & Marketing with a recognized luxury or ultra-luxury hotel brand.

• Solid commercial and business acumen, with the ability to drive profitability and market share.

• Proven ability to analyze, interpret, and extract trends from data to support decision-making.

• Strong communication and influencing skills, able to effectively engage at all organizational levels.

• A visionary leader who can articulate a strategy and translate it into reality.

• Solid track record in luxury or ultra-luxury hospitality, ideally within resort environments.

• Deep personal network within global luxury consortia and top-producing travel agencies.

• Demonstrated expertise in driving revenue, optimizing distribution channels, and delivering ROI in highly competitive markets.

• Strong leadership and team-building capability, balancing strategic vision with hands-on execution.