We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.
Director of Product Marketing
Cloud Data Platforms (CDP GTM)
Location: [Remote]
Team: Portfolio Marketing
Reports to: VP, Portfolio Marketing
Who we are
Alteryx is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. For more than 20 years, over 8,000 customers have trusted Alteryx to connect, clean, and automate enterprise data — no coding required — delivering the analytics, workflows, and business logic that power insights and operational decisions. Today, we’re extending that same trusted foundation into the AI era, helping organizations operationalize intelligence across every cloud data ecosystem.
What are we looking for
We are seeking a strategic, high-impact Director of Product Marketing for Cloud Data Platforms (CDP) to lead the end-to-end go-to-market strategy for one of Alteryx’s most important growth bets.
This leader will own the messaging, positioning, and Marketing strategy, and will partner on pipeline generation, enablement, and lifecycle marketing for Alteryx’s Cloud Data Platform initiatives — including deep partnerships with Snowflake, and Databricks.
This is both a strategic and executional leadership role, ideal for someone who can synthesize complex AI + data platform trends, translate them into clear value propositions, and lead cross-functional teams to drive awareness, adoption, and revenue.
What You’ll Do
The Director of Product Marketing - Cloud Data Platforms will:
Lead Portfolio & GTM Strategy - Own and drive the global go-to-market strategy for Alteryx’s Cloud Data Platform big bet, positioning Alteryx as the intelligence layer that operationalizes context and workflows across modern cloud ecosystems.
Define and drive category messaging - Help define and evangelize Alteryx’s category within the cloud data ecosystem, reinforcing the Intelligent Enterprise narrative and our leadership in AI-Powered Analytics.
Drive Positioning, Messaging, and Narrative - Develop and maintain category messaging compelling positioning and messaging for CDP solutions, ensuring clear differentiation and consistent storytelling across marketing, sales, partners, and customer-facing teams.
Own the CDP Marketing Plan & Pipeline Targets - Build and execute the CDP marketing plan — including campaigns, plays, KPIs, and pipeline targets — partnering closely with Demand Gen and Revenue Operations to measure impact.
Lead Strategic Partnerships with Cloud Data Platforms - Collaborate with the Partner organization to create and execute co-marketing strategies with Snowflake, Databricks, Google Cloud, and other ecosystem partners.
Cross-Functional Leadership: PMM, Product, Sales, Enablement - Partner with core PMM and Product teams to influence roadmap and release plans, while enabling Sales, Partners, and Customer Success with the positioning, content, and tools needed to win CDP-related deals.
Market Insights & Competitive Intelligence - Serve as the internal expert on cloud data platforms and AI-powered analytics, translating market and competitive trends into recommendations that shape product strategy and GTM execution.
What You’ll Bring
10+ years of Product Marketing, GTM Strategy, or Solutions Marketing experience in cloud, data, analytics, or AI.
Deep familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure).
Experience owning GTM strategies, pipeline targets, and cross-functional product launches.
Strong narrative development skills — able to translate technical concepts into compelling stories.
Ability to orchestrate across Product, Partner, Sales, and Customer Success.
Experience with AI/ML technologies and modern data architectures strongly preferred.
What Success Looks Like in Your First 6–12 Months
Defined the category: Alteryx as the intelligence layer for cloud data platforms
Unified the story: Context + workflow + AI-powered analytics
Built the plays: End-to-end GTM motions with partners
Enabled the field: Clear, winning messaging and competitive differentiation
Driven growth: Real pipeline, adoption, and expansion tied to CDP motion
Earned trust: A go-to strategic leader across Product, Sales, Partner orgs, and the exec team
Why Alteryx
Work alongside passionate, smart people who challenge themselves and support each other.
Move fast, iterate, and focus deeply on impact.
Shape how we communicate to customers and go-to-market in a rapidly growing analytics category.
Benefit from equitable pay, inclusive culture, and the ability to bring your authentic self to work.
Qualifications & Perks
BA/BS degree required; advanced degree (MBA or similar) a plus.
Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal and internal meetings.
Comprehensive benefits including health, retirement, wellness, and generous time off.
Compensation
Alteryx is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.
The base salary range for this role in California, Colorado, Washington, Texas, and Rhode Island is $183,000 to $212,000.
Final level will be determined based on experience and alignment with role scope.
In addition, you may be eligible for other compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including medical, retirement, financial, wellness, time off, employee discounts, and others.
Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
Benefits & Perks:
Alteryx has amazing benefits for all Associates which can be viewed here.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.
This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.
Top Skills
What We Do
Alteryx is a leader in Analytic Process Automation (APA). The Alteryx APA platform unifies analytics, data science and business process automation in one easy-to-use platform to accelerate digital transformation. Every data worker, regardless of technical acumen, is empowered to be curious and solve problems.
Why Work With Us
Alteryx’s mission is to deliver breakthroughs. We promise customers our technology will help them deliver breakthrough outcomes. We make a similar commitment to employees: Working at Alteryx will be your breakthrough.
Whether you are looking to make a change in your career or your life, Alteryx is a place where you will make it happen.
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