The Role
As a B2B Client Strategy Director, you'll manage major client relationships, develop marketing strategies, oversee integrated campaigns, and collaborate across teams to drive client success.
Summary Generated by Built In
The Role
Wpromote is looking for a B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of our largest B2B clients. You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.
As an Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management. This role will focus specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $100,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions.
**We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Managing the client relationship and act as the lead point of contact for all client requests
- Seeking opportunities to advance the client relationship and identify new business opportunities
- Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
- Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
- Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
- Leading weekly client status calls, quarterly business reviews, and other client meetings
- Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
- Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
- Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
- Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
- Serving as quality control for all deliverables
- Develop and motivate account team members. Potential to manage 1-2 people directly.
You Must Have
- 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
- 3+ years of B2B client management experience
- Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
- Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
- An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
- Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
- The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
- Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
- Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
- The ability to work in a “team structure” that fosters collaboration
- An energetic attitude and passion about your career
- Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
- Solid and proven ability to help lead a team
- Bachelor’s degree in Marketing, Communications, or related field
Nice to Have
- Familiarity with multi-touch attribution and media mix modeling
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 5-7 years experience managing client relationships in an agency
- 3+ years of B2B client management experience
- Strategic experience executing digital marketing strategies
- Experience managing full-funnel digital campaigns
- Understanding of the B2B sales cycle
- Experience leveraging CRM and intent data platforms
- Ability to translate complex paid media results
- Experience managing multiple enterprise-sized clients
- Ability to lead a team
- Bachelor's degree in Marketing or related field
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
