WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
We are seeking a high-energy Sales Director to drive Zeta Global’s expansion in Toronto and across Canada. This role presents a unique opportunity to build our presence in the Canadian market from the ground up, leveraging deep industry relationships to establish and grow our client base. You will own the full sales cycle, driving growth and expanding strategic partnerships with top agencies and brands while delivering exceptional service. This position will also play a critical role in educating agencies and brands on the value of identity-based omnichannel activation, unlocking attribution and intelligence previously unforeseen in programmatic advertising.
Responsibilities:
- Develop and implement a strategic plan to achieve and exceed revenue targets.
- Establish and maintain strong, long-term relationships with key client stakeholders at all levels.
- Build and expand Zeta Global’s footprint in Toronto and across Canada from the ground up, establishing a strong presence in the market.
- Leverage deep industry relationships to drive business growth and establish Zeta Global as a key player in the Canadian advertising landscape.
- Stay informed on industry trends, including agency, advertiser, data, and vendor developments.
- Clearly articulate Zeta Global’s value proposition, technology, processes, and partnerships to drive client account growth.
- Maintain deep expertise in the programmatic media marketplace, including historical trends and future developments.
- Plan, oversee, and manage sales activities, including pipeline development and forecasting.
- Leverage industry connections and professional networks to generate new business opportunities.
- Identify, qualify, and develop new opportunities; conduct client meetings, craft compelling proposals, negotiate deal terms, and successfully close sales.
- Manage a portfolio of key accounts, analyze performance metrics, and provide regular, insightful client reviews to drive engagement and growth.
Requirements:
- Minimum of 5 years of experience in advertising or marketing, with a strong background in data-driven marketing, particularly within programmatic media, data, and advanced TV.
- Proven track record of consistently achieving and surpassing sales goals.
- Extensive client relationships within the Canadian media and advertising ecosystem, with a demonstrated ability to leverage these connections for business growth.
- Experience in developing business or market presence in a new region, specifically in Toronto or Canada.
- Proactive, resourceful, and results-driven mindset with a strong enthusiasm for the industry.
- Demonstrated ability to cultivate positive relationships with both media agencies and direct brand clients.
- Strong strategic communication and analytical skills, with the ability to develop creative solutions tailored to client and internal stakeholder needs.
- Willingness to travel locally and nationally as required.
- Bachelor’s degree in a relevant field.
- In-depth knowledge of the online media industry, including emerging technologies and market research.
- Strong analytical, consultative, and problem-solving skills.
- Excellent time management skills with the ability to prioritize tasks and meet deadlines efficiently.
- Self-motivated with a diligent work ethic and a proactive approach to problem-solving.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-MC1
Skills Required
- 5 years of experience in advertising or marketing
- Strong background in data-driven marketing
- Proven track record of surpassing sales goals
- Extensive client relationships in Canadian media
- Bachelor's degree in a relevant field
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
