Director of Client Growth, TV Publishers

Posted 10 Days Ago
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New York, NY
Senior level
AdTech • Big Data • Digital Media • Marketing Tech • Sales • Software • Data Privacy
Optimizing brand marketing to business outcomes.
The Role
The Director of Client Growth, TV Publishers is responsible for fostering growth for VideoAmp and its TV Publisher clients, focusing on the adoption of alternative currency and measurement solutions. This role requires building strong internal and external relationships, driving sales growth, and aligning media strategies to ensure client success.
Summary Generated by Built In

VideoAmp is on a mission to create the best employee and workplace experience where people can bring their whole self to work everyday.  We believe that accomplishing something great requires a special group of people who work hard, drive results and have a blast while doing it - people who challenge the status quo and embody our values.  People who say “I’ll find a way” instead of saying “it can’t be done.”

At VideoAmp, we believe in challenging advertising paradigms to maximize value for clients. We do this by enabling companies to execute on business outcomes across their media investment instead of more traditional media metrics. VideoAmp is the software and data solutions company powering the convergence of linear TV and digital video advertising. Our solutions connect linear TV viewership with addressable data assets to benefit the marketing and media industries. This enables marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising.      


Role & Responsibilities
Location: New York, NY (Hybrid)

 

The Director of Client Growth, TV Publishers is responsible for driving incremental growth for VideoAmp and our TV Publisher clients and to further the adoption of VideoAmp’s alternative currency and measurement solutions.  In this role you will work closely with VideoAmp’s demand teams to understand the levels in which each customer group (brands, hold cos. & independent agencies) are adopting alternative currency and measurement solutions.  You thoroughly understand the challenges VideoAmp’s solutions are solving so you can clearly articulate those challenges and solutions to the TV publishers.  

The Director of Client Growth, TV Publishers has a clear understanding of the linear and digital landscape from the lens of a media publisher.  They can clearly articulate opportunities and challenges facing media publishers and align those opportunities and challenges to VideoAmp solutions and services.  This role supports the TV Network sales team to identify growth areas within the industry, our clients business, and the VideoAmp 

The Director of Client Growth, TV Publishers has media strategy expertise in how the media ecosystem functions, an understanding of the future of measurement, and what it will take for our clients business to compete and thrive.  This role is focused on expanding the VideoAmp footprint, driving clear ROI to our clients, and elevating their business through VA solutions.


  • Effectively develop relationships within multiple teams within large media companies like Paramount & NBCU

  • Expertise in industry trends and TV publisher’s business and how VideoAmp is positioned to drive impact

  • Experience driving transformational sales and product growth within large, matrixed organizations

  • Experience building Sales Growth Strategy plans and execution / impact

  • Builds strong relationships and credibility with internal (product, engineering, sales) and external stakeholders (sales, research, operations).

  • Works with enterprise sales and account management to build thorough account plans and define measurable goals to track success. 

  • Performs other related duties as assigned by management.


Qualifications

  • 7+  years of experience driving Sales and Strategy growth across TV / Publishing / Agencies / Ad Tech

  • Effectively analyze market trends and client needs and align customers with relevant opportunities 

  • Consistently identify and expose opportunities for the sell side to engage in meaningful transactions with our clients

  • Meet specific retention and growth quotas 

  • Proven track record of growing a book of business

  • Proven ability to successfully navigate complex organizations 


Additional Preferred Experience

  • Thrives in a demanding, fast-paced environment. Adapts quickly and drives results despite frequent and significant operational changes.

  • Entrepreneurial spirit - ability to work independently and in a strong team environment, and to deliver on detail as well as strategy.

  • Passion for media and the future of the industry

  • Excellent communication and presentation skills.

  • Analytical and negotiation skills, particularly at executive levels.

  • Excels in navigating a highly collaborative and highly matrixed environment.

What We Offer

This position has a salary range of $150,000 - $170,000 + Commission + Equity + Benefits. The actual compensation offer will be determined by a number of factors, including, but not limited to, applicant's qualifications, skills, and experience.

  • Discretionary and flexible paid time off
  • In addition to standard US holidays off, VideoAmp employees also partake in week long Summer and Winter Breaks
  • Comprehensive medical, dental, and vision benefits for you and your dependents - including multiple options fully covered by VideoAmp
  • Unlimited financial wellness sessions with Origin financial advisors
  • 401k Plan
  • HSA & FSA
  • Commuter Benefits
  • Cell Phone Reimbursement
  • Paid Maternity and Parental Leave for All Family Additions

We are on a collective mission to bring equity and transparency into media measurement, and that begins with an honest, inclusive culture. At VideoAmp, we empower our team to thrive through collaboration, mentorship, and innovation. If you're passionate about all things data and tech, and have extensive knowledge and curiosity around the digital media space, we’d love to hear from you.

Above all, if you're eager to influence and support the revolutionary goals of a dynamic, cross-functional team -  join us and make an impact!

#LI-Hybrid

The Company
HQ: Los Angeles, CA
400 Employees
Hybrid Workplace
Year Founded: 2014

What We Do

We believe every human on the planet should have the option of free access to the world’s information and content. In many cases this belief is powered by a three way value exchange between a publisher producing free content, a consumer consuming it and an advertiser paying the publisher for the chance to connect with its audience.

The underpinning of this value exchange relies on having an independent auditing, measurement and optimization layer to power the transaction between the advertiser and publisher.


Today the industry standard tools for advertising and media measurement and optimization are usually designed where increased personalization, higher advertising return on investment and increased publisher revenues often comes with negative trade off for consumer privacy or security risks of leaking private data. We envision a world where this doesn't have to be the case - a world where consumer privacy, security, and governance are incorporated into the fabric of the codebase while enabling the necessary business use-cases to effectively keep the world’s information and content free for everyone.


VideoAmp’s mission is to create software and data solutions to enable advertisers to accurately measure and optimize their entire portfolio of linear TV, OTT, digital and walled garden investments while empowering publishers to effectively align and monetize their audiences with the advertiser’s desired outcome in a consumer-first privacy paradigm.

Why Work With Us

These are our values. Working here you can expect the following:
Unlimited paid time off each year
Company-sponsored health, dental and vision benefits for you and your dependents
Pet Insurance Savings
Work from home set up provided
401k Plan
A progressive approach to paid parental leave
Partner with DoorDash to provide a DashPass

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