Fidelity.com Pre Login Marketing (Director), Channel Marketing
The Role
As a Director within the Fidelity.com Channel Marketing team, you will play a key role in shaping and optimizing the digital shopping experience on Fidelity.com. You’ll partner closely with cross-functional teams—including research, design, content, analytics, and technology—to enhance customer journeys and drive measurable outcomes.
You will contribute to the development and execution of initiatives that improve the customer experience on Fidelity.com webpages. This includes optimizing page layouts, enhancing content and design, and supporting experimentation efforts to better meet customer needs and business goals. You’ll work collaboratively across multiple lines of business to ensure alignment with broader marketing KPIs and priorities.
The Expertise and Skills You Bring
- Bachelor’s degree required; advanced degree a plus
- 7+ years of relevant digital experience, ideally in a regulated industry
- Strong project management experience and critical thinking skills in a marketing/advertising organization
- Highly organized, detail-oriented and collaborative
- Experience leading cross-functional initiatives and collaborating in a matrixed organization
- Strong written and verbal communication including the ability to create and deliver a compelling storyline using data to influence audiences
- Background in UX, content development, and webpage optimization
- Familiarity with web analytics tools and platforms used for marketing automation and customer relationship management
- Ability to analyze web analytics and derive actionable insights
- Experience with A/B testing, funnel optimization, and learning agenda development
- Passion for customer-centric marketing and staying current with digital trends
- Solid understanding of investment products and regulatory considerations is a plus.
Note: Fidelity will not provide sponsorship for this role.
The Team
You’ll be a key contributor to the Fidelity.com Channel Marketing team, part of the broader Fidelity Marketing organization. This team is responsible for the strategy and execution of digital experiences on Fidelity.com and works closely with product owners, content creators, designers, technologists, researchers, analysts, legal, and compliance partners.
Company Overview
At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit Fidelitycareers.com
Fidelity Investments is an equal opportunity employer
Certifications:Category:MarketingMost roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.
Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Fidelity Investments Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fidelity Investments and has not been reviewed or approved by Fidelity Investments.
-
Strong & Reliable Incentives — Bonuses, commissions, and profit-sharing are presented as generous and meaningful components of total compensation, with certain roles achieving high total earnings through multiple pay streams. Variable pay is consistently framed as a positive contributor beyond base salary.
-
Retirement Support — A 401(k) match up to 7% alongside additional profit-sharing up to 10% materially enhances long-term compensation. These retirement features are highlighted as standout strengths of the overall package.
-
Parental & Family Support — Generous paid parental leave (16 weeks maternity, 12 weeks parental), backup dependent care, and adoption assistance provide robust family support. Hybrid work and caregiving resources further ease family responsibilities.
Fidelity Investments Insights
Similar Jobs
.png)
What We Do
At Fidelity, our goal is to make financial expertise broadly accessible and effective in helping people live the lives they want. We do this by focusing on a diverse set of customers: - from 23 million people investing their life savings, to 20,000 businesses managing their employee benefits to 10,000 advisors needing innovative technology to invest their clients’ money. We offer investment management, retirement planning, portfolio guidance, brokerage, and many other financial products. Privately held for nearly 70 years, we’ve always believed by providing investors with access to the information and expertise, we can help them achieve better results. That’s been our approach- innovative yet personal, compassionate yet responsible, grounded by a tireless work ethic—it is the heart of the Fidelity way.
