The Role
Leads hospice census development by generating referrals, building relationships with physicians and healthcare organizations, managing territory growth, developing marketing plans, assessing market opportunities, and monitoring campaign effectiveness. Provides education to referral accounts, supports appropriate admissions, communicates referral information to care teams, prepares admission reports, and participates in evening, weekend, and holiday admissions coverage while ensuring regulatory compliance.
Summary Generated by Built In
QUALIFICATIONS:
- Bachelor's Degree of Business Administration or nursing, or equivalent experience and knowledge preferred.
- Good communication, negotiation, and public relations skills.
- Professional sales experience, preferably in the health care industry.
- Demonstrate a history of positive sales results.
- Ability to market and deal tactfully with customers, referral sources, and the community.
- Valid driver's license with the maintenance of a good driving record and an automobile that is insured in accordance with state.
- Self-directed with the ability to work with little supervision.
- Must be computer literate (MS Office); compliance with accepted professional standards and practices.
ESSENTIAL FUNCTIONS:
- Generate appropriate referrals.
- Meet growth and development targets and actively establish and maintain market acceptance.
- Marketing with patient care team is encouraged. Build the team to be used as a selling point.
- Maintain standards of high-quality customer service and show respect to all customers, both internal and external.
- Establish and maintain professional relationships with key physicians, nursing home administrators DON's, hospital personnel, etc.
- Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary projections.
- Employ marketing and promotional initiatives as directed.
- Monitor and report cost-effectiveness of marketing efforts.
- Provide educational in-services to accounts on a regular basis. Become a resource for the customer and the community.
- Effectively implement a territory management system. Strategically re-assess the territory on an on-going basis and adjust plans and actions accordingly.
- Identify opportunities for additional or improved services to address unmet customer needs.
- Convey information regarding referral sources and how they want to be communicated with to the team.
- Admissions should always be appropriate for hospice care, and informed consent must be obtained.
- Present thorough, detailed, and individualized reports to DON/Staff after an admission.
- Participate in evening/weekend call for admissions as required, in a competent and responsive manner.
- Assure for compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures .
PHYSICAL REQUIREMENTS:
Have the ability to safely perform movements such as pushing, pulling, lifting, bending, kneeling, reaching and lifting up to 50 pounds with or without reasonable accommodations
WORK SCHEDULE:
As assigned, including some weekends, evenings and holidays; non-exempt position
AA/EEO/M/F/D/V#HP
Skills Required
- Bachelor's degree in Business Administration or nursing, or equivalent experience and knowledge
- Good communication, negotiation, and public relations skills
- Professional sales experience, preferably in the healthcare industry
- Demonstrated history of positive sales results
- Ability to market and deal tactfully with customers, referral sources, and the community
- Valid driver's license, good driving record, and an insured automobile
- Ability to work independently with little supervision
- Computer literacy, including MS Office
- Compliance with accepted professional standards and practices
- Ability to push, pull, lift, bend, kneel, reach, and lift up to 50 pounds, with or without reasonable accommodations
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The Company
What We Do
Focused Post Acute Care Partners (FPACP) is a dynamic company specializing in the delivery of high-quality, long-term post-acute care. They operate skilled nursing facilities providing a range of clinical services, including Alzheimer's and dementia care, inpatient and outpatient rehabilitation, and respiratory therapy. Their mission emphasizes patient-centered care and interdisciplinary collaboration to make a meaningful impact on the lives of their patients and their families.
