The Role
The Director of CCPF is responsible for defining the credit card product strategy, leading product lifecycle management, and driving product performance and team development.
Summary Generated by Built In
Job Description
- Strategic & Business Management
- Define and execute CIMB’s credit card product strategy in alignment with business objectives.
- Lead the enhancement and development of card value propositions across segments (mass, affluent,).
- Oversee end-to-end product lifecycle management, including concept development, benefits, features, and market positioning.
- Partner with Visa, Mastercard, and other scheme partners to leverage insights, and product innovation opportunities.
- Identify and launch new product initiatives to address emerging customer needs, payment trends, and lifestyle demands.
2. Leadership & Collaboration
- Drive acquisition, activation, and spend strategies through compelling product propositions.
- Monitor product performance, profitability, and market competitiveness, making recommendations for continuous improvement.
- Ensure alignment of products with regulatory requirements and internal compliance policies.
- Lead, coach, and develop a high-performing product management team.
Job Requirements
- Bachelor’s degree in Business, Finance, Marketing, or related discipline. MBA preferred.
- 10+ years of experience in credit cards, payments, consumer banking, or related financial services.
- Proven track record in cards portfolio management, usage growth, and customer engagement.
- Strong analytical skills with ability to translate data into actionable insights.
- Excellent leadership, stakeholder management, and communication skills.
- Knowledge of digital payments, fintech trends, and loyalty ecosystems is a strong advantage.
Top Skills
Credit Cards
Digital Payments
Fintech
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The Company
What We Do
CIMB Group is a leading ASEAN universal bank, one of the largest Asian investment banks and one of the world's largest Islamic banks. We are headquartered in Kuala Lumpur, Malaysia and offer consumer banking, commercial banking, wholesale banking, Islamic banking, and asset management products and services. As the fifth largest banking group in ASEAN, we have over 36,000 staff in 16 locations across ASEAN, Asia and beyond. CIMB Bank and CIMB Islamic Bank are members of PIDM.
