The Director of Category is responsible for designing and managing Red Bull’s Category Business Plan across all insight’s functions within their assigned customers to improve the company’s selling proposition and deliver sustainable and impactful category-based sales initiatives. The end-goal is to provide their customer accounts with cutting-edge analysis and insights that lead to best-in-class promotion, distribution, and merchandising. The Director of Category will directly manage a team of Category Development Managers and Category Analyst(s) supporting various divisions and insights responsibilities for their account(s).
Job DescriptionCATEGORY EXPERTISE
Using multiple sources of research, this individual will integrate shopper and category insights into actionable plans that carry Red Bull’s category initiatives forward
Implement industry-leading category management tools and processes for their customer accounts
Lead and influence their customer accounts’ space planning strategy to ensure fair share representation of category & brand space
Leads their team and oversees the function of interpreting data, drawing conclusions, and developing insights and presentations including the generation of reports utilizing various data sources like IRI, shopper data, market demographic data, customer point-of-sale, loyalty data, to help support overall business goals at their customer accounts
LEADERSHIP & TEAM DEVELOPMENT
Manage a team of category managers and analysts and ensure career development and growth for each employee
Coach, educate and motivate direct reports for increased productivity
Through frequent communication and increased workflow definition, the DCD will provide the team with resources and counsel as needed and will continue to support the developmental needs of a highly motivated group
Coach team to deliver on a high volume of internal and external demands
Lead team to develop thought-leading initiatives and insights that impact their customer account’s strategy
STRATEGIC PARTNERSHIPS & PLANNING
Provide thought leadership in direct partnership with Sales teams during Business Planning, establishing continuous cycle for planning, discovery, analysis, development and sharing best-in-class Insights to drive Red Bull’s growth opportunities at their customers
Identify key management level stakeholders within their customer accounts and establish strong relationships through consistent Insights led conversations, influencing mutually beneficial decisions at retail
Facilitate the customer business planning process by integrating with overall strategic business goals
Develop an integrated picture of success based on In-Store leadership principles and prioritized Category growth solutions and activations, ensuring Red Bull’s portfolio visibility and presence at point of purchase exceeds market share and perfect store ambitions are realized
CROSS FUNCTIONAL PARTNERSHIPS
Lead custom projects in collaboration with HQ Shopper Insights Team, to inform the development of effective Category and In-store solutions at the key Energy locations in store (Main Aisle/Path to Purchase, Front End, along with secondary & permanent displays)
Drive the measures of success of in store activations and marketing strategies impacting category & brand growth plans with their customers, based on shopper and customer insights
Actively contribute to a wide variety of HQ Cross Functional Teams within RBNA to ensure Insight’s representation and their customer account’s ‘voice
QualificationsMinimum 10 years of experience in Sales/Category Management, within CPG/Beverage
Proven leadership skills and the ability to coach and managed a team
Comfort working independently; a demonstrated track record in project management
Efficient management and proper delegation - up, down and out – of high-volume projects
Proven analytical and communication skills, including verbal, written & presentation
Proven teaching/coaching skills, driving analytical thinking, selling, and influencing skills
Exceptional ability to manage multiple priorities and navigate through competing demands
Extensive knowledge of syndicated data (Nielsen, Circana, and/or Spectra) and shopper data (Numerator or retailer loyalty data)
Proficient in Microsoft Office, especially Excel & PPT and familiar with Plan-o-gram software, such as JDA Intactix
Innovative, analytical, solution-oriented mindset with problem solving and strategic thinking skills to evaluate and provide actionable insights
Ability to drive initiatives and develop strong working relationships with both the internal sales team and customer accounts
Additional InformationThe base salary range for this position is $137,000 - 150,000 + cash incentives.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Skills Required
- Minimum 10 years of experience in Sales/Category Management within CPG/Beverage
- Proven leadership skills and ability to coach and manage a team of category managers and analysts
- Demonstrated track record in project management and ability to work independently
- Efficient management and delegation of high-volume projects
- Proven analytical and communication skills, including verbal, written and presentation
- Proven teaching/coaching skills to drive analytical thinking, selling and influencing skills
- Extensive knowledge of syndicated data (Nielsen, Circana, and/or Spectra) and shopper data (Numerator or retailer loyalty data)
- Proficient in Microsoft Office, especially Excel and PowerPoint
- Familiarity with Plan-o-gram software such as JDA Intactix
- Ability to develop strong working relationships with internal sales teams and customer accounts and drive category-based initiatives
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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