Director, Category Leadership

Job Description Summary:

Position Overview:
 

Serve as a Category Leader for Giant Eagle and Military Channel customers to deliver best in class insights to drive customer growth. Employ total channel and beverage category strategic thinking by leveraging unique insights from a variety of internal and industry sources. Actively influence customer and system decision making with fact-based and category-centric thought leadership.  Own direct relationships with customer to collaboratively build strategies and tactics designed for future category growth.

What You’ll Do for Us
Function Related Activities/Key Responsibilities:

• Be the industry, channel & category subject matter expert to facilitate retailers/ beverage strategy

• Serve as a strategic advisor to customer leadership, building credibility through deep customer understanding and consistent value creation.

• Provide leadership & continued stewardship for retailer’s beverage categories

• Recommend space opportunities and risks for the beverage category

• Identify and articulate opportunities as part of the annual customer category situation assessment process

• Focus on retailer category development while also partnering closely with Sales to support development on sales strategy which will win in the marketplace

What You’ll Need

Education Requirements:

• Minimum Skills: Bachelor’s degree

• 5+ years in CPG industry and retail customer experience (manufacturer, retailer, or distributor)

• Preferred Skills: MBA or other Masters Degree

• 8-10+ years in CPG industry and retail customer experience (manufacturer, retailer, or distributor)

• Variety of customer experience is an advantage

Related Work Experience/Functional Skills:

*Proficiency in at least one of the following areas

• Category / Space Management, Shopper Insights

• Advanced analytical capability

• Strong working knowledge of syndicated data (e.g. Nielsen or Circana)

• Advanced Microsoft Office Suite skills

• Proven oral and written communication, story-telling, and influencing skills

• Ability to manage and prioritize multiple projects and assignments

Location: (USA) Atlanta, Georgia is the preferred location. Also open to the Pittsburgh, PA Metro area. This role requires a minimum of 3 days a week in office.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Insights, Market Segmentation, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Strategy Development

Pay Range:

United States of America: 169,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 2, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.