The Crown Is Yours
We are seeking a seasoned casino marketing leader to serve as the strategic driver of integrated brand and media initiatives for our Casino vertical. This role requires a leader who not only understands the nuances of the casino category, but has also proven impact shaping a casino brand, strengthening its market position, and delivering measurable business growth.
Unlike more general marketing roles, this position demands casino-specific expertise, advanced media strategy skills, and the ability to evolve partnerships and brand platforms within a highly competitive and regulated environment.
What You'll Do as the Director of Casino Brand Marketing
- Lead Casino Brand Evolution: Develop and evolve our casino brand positioning, storytelling, and customer experience to differentiate in a crowded market and build lasting equity.
- Design Casino-Specific Campaigns: Build integrated marketing campaigns rooted in casino product and player insights, connecting casino-first value propositions with creative concepts that deliver both brand health improvements and revenue growth.
- Drive Media Buying Strategy: Partner with leadership in marketing and analytics to build the external media investment strategy for Casino, including channel mix, funnel architecture, and measurement frameworks. Use data-driven models to balance upper-funnel brand building with lower-funnel performance and return on ad spend.
- Forge and Evolve Partnerships: Identify and activate casino-specific partnerships that extend reach, enhance customer engagement, and amplify brand storytelling.
- Integrate Across Channels: Align Paid Media, CRM, Social, Creative, and Legal functions to deliver cohesive, compliant, and performance-oriented campaigns.
- Measure and Optimize: Partner with Analytics and Channel teams to evaluate campaign performance against both brand and performance KPIs, codifying best practices that strengthen effectiveness and efficiency over time.
- Operate with Autonomy: Lead with clarity, ownership, and focus in a fast-paced, matrixed environment, continuously providing strategic direction across teams
What You'll Bring
- 10+ years of experience in integrated, brand, and/or product marketing.
- 5+ years of proven success in the casino/gaming industry with a demonstrable record of driving casino brand growth and measurable business results.
- Deep expertise in casino media buying strategy, including channel planning, funnel optimization, and leveraging media mix modeling for decision making.
- Proven ability to shift brand health metrics while maintaining performance efficiency benchmarks.
- Exceptional brief development, storytelling, and creative leadership skills that inspire cross-functional teams to deliver impactful campaigns.
- Strong track record of building and managing casino-specific partnerships that expand brand presence and customer reach.
- Demonstrated ability to influence cross-functional leaders, gain alignment, and bring strategic clarity to complex marketing initiatives.
- Comfort operating in ambiguity and at pace, with a strong bias toward executional rigor.
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 169,600.00 USD - 212,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
What the Team is Saying
What We Do
It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players.
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Why Work With Us
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
