Director, Card Marketing

Description

JOB TITLE: Director, Card Marketing

LOCATION: Remote, US

REPORTS TO: Chief Customer Officer

The Company:

Sunbit builds financial technology for real life. Our technology eases the stress of paying for life’s expenses by giving people more options on how and when they pay. Founded in 2016, Sunbit offers a next-generation, no-fee credit card that can be managed through a powerful mobile app, as well as a point-of-sale payment option available at more than 20,000 service locations, including 1 in 3 auto dealerships, optical practices, dentist offices, veterinary clinics, and specialty healthcare services. By introducing a flexible way to pay over time, we are proud of our ability to lift up service providers and retailers while helping consumers when necessary expenses arise... regardless of whether they were expected or unexpected.  Sunbit was included on the 2022 Inc. 5000 list. The financial technology company has also been named as a Most Loved Workplace®, Best Point of Sale Company, and as a Top Fintech Startup by CB Insights. We use cutting-edge innovations in financial technology to bring leading data and features that allow individuals to be qualified instantly, making purchases at the point-of-sale fast, fair and easy for consumers from all walks of life. We create value focused on our core values; we work tirelessly to ensure that Sunbit becomes available to everyone, everywhere.

Sunbit is proud to be recognized on the CB Insights List of Unicorn Companies, with a valuation of $1.1B. (https://www.cbinsights.com/research-unicorn-companies)

The Role:

As a Director, Card Marketing you will play a critical role in driving the growth for the Sunbit Credit Card and Co-Branded Credit Card business. This includes leading the invitation to apply program including prescreen campaigns, online, in-app and digital campaigns, and delivering personalized cardholder engagement, lifecycle, and servicing email journeys and driving pre-screen acquisition efforts via email and direct mail.

This role will cover the full lifecycle of cardholders, driving engagement and loyalty at every touchpoint. The ideal candidate will have experience delivering growth through high-performing acquisition campaigns levitating organic and paid channels. You will bring a strong background in lifecycle marketing, from strategy up to optimization.

Requirements

What You'll Own:

• Own lifecycle marketing growth strategies and execution across owned channels (email, in-app, push, social media) to drive adoption and retention of Sunbit’s card products
• Collaborate directly in the planning, creation and execution of joint marketing campaigns with Sunbit Co-Branded Card partners
• Execute end-to-end creation of targeted and personalized campaigns.
• Own the creative development for all marketing campaigns, ensuring that messaging and design align with brand objectives and engage target audiences effectively.
• Analyze customer data to segment audiences and personalize messaging for maximum engagement.
• Develop testing plans to continually optimize communications.
• Build and manage smart segments to drive effective targeting and personalization across all campaigns.
• Work with a direct mail house to execute pre-screened cardholder acquisition campaigns.
• Maintain a deep understanding of funnel management to maximize customer acquisition, retention, and growth.

What You Bring To The Table: 

• 3+ years of experience leading end-to-end development of multi-channel lifecycle marketing initiatives, from strategy to execution, to optimization.
• Prior experience in scaling new products.
• Familiarity with the unique aspects of marketing credit cards, loans or other consumer financial products
• A bias for data-driven decision making and string analytical skills
• Proven track record of driving user acquisition and engagement in a fast-paced environment
• Performance-driven with an entrepreneurial spirit 

The Perks:

• Join one of LA’s fastest growing startups (2023), A Most Loved Workplace, #576 on the 2023 Inc 5000 list, and Forbes Fintech 50 (2024), #161 on Deloitte Technology Fast 500 list
• Mission driven + empowered + collaborative
• Competitive pay and stock options
• Unlimited PTO
• Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Maternity Leave
• Newly added HSA and Pet Insurance
• 401K Plan with Matching 
• Cell Phone Stipend 
• Team based strategic planning + Team owned deliverables

Cultural Competencies for Success at Sunbit:

• Serve Others Before Self: Support teams and stakeholders by providing financial guidance that empowers informed decision-making and collaboration.
• Own the Impact: Take responsibility for financial outcomes and relationships, driving results that positively impact the business.
• Connect Genuinely: Build trust across departments and external partners, communicating financial insights transparently.
• Act Fast: Be agile and responsive, ensuring timely solutions to financial challenges and smooth operations.
• Include Always: Foster collaboration across teams, valuing diverse perspectives to shape effective financial strategies.
• Innovate for Good: Drive financial innovation using Sunbit's technology to improve processes and deliver value to customers and merchants.

Sunbit is an Equal Opportunity Employer. We strive to provide a professional & welcoming workplace for all employees.

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