Director of Campaign Marketing

THE COMPANY

At PAX Labs, we strive to enhance people’s lives through exceptional cannabis experiences. Our curated set of pure full-flavor pods and award-winning devices makes enjoying cannabis simple and safe. For more than a decade, we have created next-generation devices that deliver enduring quality and wellness benefits through innovations in design and technology, and remain trusted by millions of consumers nationwide. Our standards allow for the safest vaporization of cannabis on the market. We are passionate about increasing well-being and joy through the power of cannabis, and we are committed to advancing opportunity through supporting social justice, access, and equity in the industry.

We are incredibly excited about the tremendous growth of the cannabis industry, inspired every day by how cannabis can change lives, and fortunate for our leading position in the space. Our culture is focused on putting the consumer first, making an impact together, and also having fun along the way!

SUMMARY
The Director of Campaign Marketing serves as the primary architect of PAX's go-to-market campaign strategy — owning the full lifecycle from ideation through execution and performance analysis. This leader translates brand and business objectives into culturally resonant, data-driven campaigns that drive awareness, acquisition, and loyalty across existing and emerging channels. This role reports to the VP of Marketing.

RESPONSIBILITIES

• Lead campaign ideation, planning, and execution for new product launches, seasonal releases, limited-time offers, and brand collaborations — ensuring all activity is aligned with commercial and partner objectives.
• Develop clear campaign briefs that define business objectives, target audiences, messaging hierarchy, and channel requirements
• Maintain a rolling 12-month campaign roadmap that helps the organization plan and resource effectively
• Champion big, culturally resonant ideas built for multi-channel extension across OOH, social, digital, retail, and experiential in support of e-commerce, wholesale, and retail channels
• Own end-to-end execution — coordinating across product, creative, channel, media, and legal to deliver on time and on budget
• Manage campaign timelines, budgets, and trafficking across paid, owned, and earned channels
• Act as the connective tissue between product, marketing, and commercial teams to ensure coherence across all touchpoints
• Conduct post-campaign analysis and translate findings into actionable improvements for future cycles
• Lead and develop a team of campaign marketers, fostering accountability, creative rigor, and continuous learning
• Leverage and grow a network of agency partners across creative, media, and influencer disciplines
• Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.
• Duties, responsibilities, and activities may change at any time with or without notice.

QUALIFICATIONS

•  15+ years of marketing experience with a demonstrated focus on campaign strategy and execution, ideally in a fast-moving consumer brand or agency Environment
• Proven track record of developing and launching integrated campaigns across digital, social, OOH, and retail channels
• Strong creative instincts paired with analytical discipline — comfortable evaluating ideas by both cultural resonance and performance potential
• Deep fluency in paid and owned digital channels, including social, programmatic, and content
• Experience managing campaign budgets, agency relationships, and cross-functional stakeholders
• New product launch experience required 
• Passion for and curiosity about the cannabis industry
• People leadership experience with a track record of developing direct reports
• Bachelor's degree required; MBA a plus

COMPENSATION

In addition to the benefits above, the salary for this role is $180,000-$200,000, plus the opportunity to participate in the company equity and bonus programs. This represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee.

PAX VALUES

Put Consumers First - We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.

Build a Community - We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being, and social equity efforts—both internally and externally—to establish cannabis as a force for good.

Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible, and intuitive. We set the standards, innovate for consumers, and find the yes as a team.

Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.

Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other and cultivate transparency in our culture and products.

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.