Job Description
The Director, Physician Marketing will execute the digital marketing and communications strategy set forth by leadership within the Office of Physician Recruitment. Working closely with physician recruitment leaders and executive leadership, this position will manage email campaigns, develop compelling content for social media, and maintain a dedicated website aimed at engaging physicians and driving awareness to fuel pipeline growth. It is an ideal opportunity for a creative digital marketing specialist with a talent for crafting and refining content that strengthens our presence in the market and attracts top physician talent. Leadership opportunity available for the right candidate.
This role will drive the strategy for digital marketing and communication for the Office of Physician Recruitment. Working closely with physician recruitment leaders and executive leadership to manage email campaigns, develop content for social media and dedicated website targeting physicians and driving awareness for pipeline growth. This is an ideal role for a creative marketing leader who can set direction and use data to optimize performance.
Job Responsibility
- Develop content and messaging to highlight Northwell’s culture and attract physicians.
- Oversee direct outreach (email campaigns) to drive pipeline development, including pre- and post-event outreach for conferences and career fairs.
- Maintain a high-performing website and analytics foundation, including conversion optimization, SEO alignment, and tracking integrity.
- Own marketing reporting and insights, building clear monthly summaries and recommending next actions based on performance.
- Manage Marketing Infrastructure: Coordinate multiple platforms for marketing automation, website performance, analytics tracking, and compliance.
Ideal Candidate
- Proven success driving measurable growth across brand awareness and demand generation.
- Strong positioning, messaging, and creative skills.
- Experience launching integrated campaigns across multiple channels.
- Comfortable collaborating with multiple internal stakeholders.
- Data-driven and analytical: able to interpret performance, spot trends, and act on insights.
- Strong operational skills: prioritization, project management, and consistent follow-through.
Job Qualifications
- Bachelor's Degree required, Masters preferred or equivalent combination of education and related experience.
- 7+ years of B2C marketing experience, including leadership ownership of strategy and results.
- SEO and conversion optimization experience.
Skills Required
- Bachelor's Degree
- 7+ years of B2C marketing experience
- SEO and conversion optimization experience
- Masters preferred or equivalent combination of education and related experience
What We Do
Northwell Health is New York’s largest private employer and health care provider, with 23 hospitals and nearly 800 outpatient facilities. We care for over two million people annually in the New York metro area and beyond, thanks to philanthropic support from our communities. Our 74,000+ employees – 18,500+ nurses and 14,200+ credentialed physicians, including about 4,500 employed doctors and nearly 3,300 members of Northwell Health Physician Partners – are working to change health care for the better. We’re making breakthroughs in medicine at the Feinstein Institutes for Medical Research. We're training the next generation of medical professionals at the visionary Donald and Barbara Zucker School of Medicine at Hofstra/Northwell and the Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies. For information on our more than 100 medical specialties, visit Northwell.edu. Interested in a career at Northwell Health?
