Company Overview
Botanical Designs and its affiliates are a creative and dynamic company specializing in interior and exterior landscaping, as well as seasonal holiday décor installations. Our mission is to transform commercial spaces into visually stunning environments that reflect beauty, festivity, and functionality. We are passionate about our work and committed to delivering high-quality design and installation services to our clients.
Summary Description:
The Director of Business Development is responsible for driving strategic revenue growth by identifying new market opportunities, developing high-value client relationships, and creating business development strategies that expand the company's market presence. This leadership role is responsible for generating new business opportunities, building a strong sales pipeline, and guiding the business development process from prospect identification through contract execution.
Business Growth & Strategy
- Develop and execute strategic business development plans designed to achieve revenue growth and expand market share.
- Identify, research, and pursue new business opportunities, markets, industries, and strategic partnerships.
- Establish and maintain a targeted list of key accounts, prospects, and strategic opportunities using internal and external resources.
- Develop strategies to penetrate new markets and expand relationships with existing and prospective clients.
- Monitor market conditions, competitor activity, industry trends, and emerging opportunities to identify potential risks and growth opportunities.
- Establish measurable business development goals and strategies that support overall company objectives.
Sales & Revenue Generation
- Drive the complete sales cycle from initial prospecting and lead generation through proposal development, negotiation, and contract execution.
- Achieve revenue and growth objectives by winning new accounts and expanding strategic client relationships.
- Utilize cold calling, networking, referrals, industry events, and other lead-generation strategies to create new opportunities.
- Conduct effective discovery meetings with key decision-makers to understand client needs, qualify opportunities, and position solutions that create value.
- Develop and deliver compelling proposals, presentations, and business solutions tailored to specific clients and opportunities.
- Negotiate contracts and agreements to maximize profitability while achieving mutually beneficial outcomes.
- Maintain accurate sales forecasts and probability assessments for opportunities within the business development pipeline
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Client Relationship Management
- Build and maintain strong, long-term relationships with key decision-makers, clients, prospects, and industry partners.
- Serve as a trusted advisor by understanding client business objectives and identifying opportunities to provide innovative solutions.
- Ensure a positive client experience throughout the business development and sales process.
- Cultivate strategic relationships that create opportunities for long-term partnerships and repeat business.
Leadership & Collaboration
- Partner with internal departments and leadership teams to develop customized solutions that meet client needs and support business objectives.
- Provide strategic insight and market intelligence to leadership regarding emerging opportunities, customer needs, and competitive activity.
- Collaborate with operations, design, sales, and other internal teams to ensure successful development and execution of client solutions.
- Participate in strategic planning, pipeline reviews, sales meetings, company meetings, and training sessions.
- Represent the company at industry events, networking opportunities, professional associations, and community functions to increase brand awareness and generate new business opportunities.
- Promote a culture of accountability, strategic thinking, collaboration, and revenue growth.
Pipeline Management & Reporting
- Maintain accurate and timely documentation of business development activities within the company's CRM and sales tracking systems.
- Ensure pipeline activity meets or exceeds established performance metrics and growth objectives.
- Provide regular updates, forecasts, and reports regarding sales activity, market opportunities, and revenue projections.
- Conduct regular pipeline reviews and prioritize opportunities based on strategic value and probability of success.
Technology & Systems Experience
- Demonstrated experience using Aspire Software or similar business management and CRM platforms to support sales, business development, client relationship management, estimating, proposal development, and pipeline tracking.
- Working knowledge of Aspire's functionality, including managing prospects and opportunities, maintaining client information, tracking sales activity, monitoring pipelines, and documenting business development efforts.
- Ability to utilize Aspire to maintain accurate and up-to-date opportunity records, sales forecasts, activity notes, and probability assessments throughout the sales cycle.
- Experience leveraging Aspire reporting and dashboards to analyze sales performance, monitor key performance indicators, identify trends, and support strategic business decisions.
- Ability to collaborate with internal teams using Aspire to ensure seamless communication and coordination from initial opportunity through project handoff and execution.
- Understanding of the importance of accurate data entry and system maintenance to support forecasting, revenue planning, operational efficiency, and client relationship management.
- Comfortable learning and utilizing technology platforms in a highly digitized business environment.
Qualifications & Requirements
- Demonstrated success in business development, strategic sales, account acquisition, or revenue generation.
- Proven ability to identify opportunities, build relationships with key decision-makers, and successfully close complex sales.
- Strong knowledge and hands-on experience with Aspire Software is preferred, including its CRM, opportunity management, sales pipeline, reporting, and business development functionality.
- Experience using CRM platforms and sales tracking tools to manage prospect activity, maintain accurate pipeline data, forecast revenue, and measure business development performance.
- Strong strategic thinking skills with the ability to develop and execute growth initiatives.
- Demonstrated ability to positively respond to rejection, overcome objections, and maintain persistence in a competitive sales environment.
- Excellent negotiation, presentation, communication, and relationship-building skills.
- Strong organizational, time management, prioritization, and problem-solving abilities.
- Ability to manage multiple priorities and opportunities in a fast-paced environment.
- Proficiency with Microsoft Office 365 and other digital business tools.
- Comfortable working in a highly digitized and technology-driven environment.
- Ability to communicate effectively in English, both verbally and in writing.
- Valid driver's license and a driving record that meets company insurance requirements.
Preferred Qualifications
- Bachelor's degree in Business, Marketing, Sales, or a related field.
- Experience leading strategic business development initiatives or high-level sales efforts.
- Previous experience utilizing Aspire Software within the landscaping, facilities services, construction, or related service industry is highly preferred.
- Experience using Aspire to manage sales opportunities, client relationships, estimating workflows, proposals, and business development reporting.
- Established professional network within relevant commercial industries.
- Experience in commercial landscaping, interior landscaping, horticulture, design, facilities services, or related industries.
- Horticulture background and a passion for plants, biophilic design, and creating environments that enhance commercial spaces.
- Experience selling consultative, customized, or service-based solutions to commercial clients.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
While performing the duties of this job, the employee is regularly required to talk and/or hear. The employee is frequently required to sit, stand, walk; use hands to finger, handle or feel; and reach with hands and arms. Must have the ability to stand for extended periods of time.
The employee is frequently required to climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 20-40 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Varied Field Environment performing outdoor work with moderate to occasional loud noise.
This is a minimal description of duties and is not intended to describe, in detail, the multitude of tasks that may be assigned. As the nature of business demands change, so may the essential functions of this position.
Botanical Designs LLC. And affiliates is an Equal Opportunity Employer.
All offers of employment at Botanical Designs LLC. are contingent upon clear results from a background check.
Skills Required
- Demonstrated success in business development, strategic sales, account acquisition, or revenue generation
- Ability to identify opportunities, build relationships with key decision-makers, and close complex sales
- Experience using CRM platforms and sales tracking tools for prospect activity, pipeline management, revenue forecasting, and performance measurement
- Strong strategic thinking and ability to execute growth initiatives
- Persistence in overcoming rejection and objections in a competitive sales environment
- Excellent negotiation, presentation, communication, and relationship-building skills
- Strong organizational, time management, prioritization, and problem-solving abilities
- Ability to manage multiple priorities and opportunities in a fast-paced environment
- Proficiency with Microsoft Office 365 and other digital business tools
- Effective verbal and written communication in English
- Valid driver's license and driving record meeting company insurance requirements
- Hands-on experience with Aspire Software, including CRM, opportunity management, sales pipeline, reporting, and business development functionality
- Bachelor's degree in Business, Marketing, Sales, or a related field
- Experience leading strategic business development initiatives or high-level sales efforts
- Aspire Software experience in landscaping, facilities services, construction, or a related service industry
- Established professional network within relevant commercial industries
- Experience in commercial landscaping, interior landscaping, horticulture, design, facilities services, or related industries
- Horticulture background and interest in plants, biophilic design, and commercial environments
- Experience selling consultative, customized, or service-based solutions to commercial clients
What We Do
Botanical Designs is an innovative commercial landscaping company that designs, installs, and maintains interior and exterior commercial landscaping, living green walls, preserved moss art, indoor plant programs, artificial greenery, and seasonal holiday décor.
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