Truelogic is a leading AI transformation and talent solutions company within the Code and Theory network, helping organizations build, scale, and accelerate innovation through staff augmentation and AI agile labs.
For more than 20 years, we've connected companies across the United States and Latin America with world-class technology, creative, and operational talent, delivering over 1,000 projects for startups, scale-ups, and enterprise organizations.
Today, we help clients navigate the next wave of transformation by combining elite talent, AI capabilities, and agile delivery models to drive innovation, productivity, and business growth.
We are seeking a highly consultative and strategic New Business Director to lead revenue growth across the United States. This role is responsible for identifying, developing, and closing new business opportunities while positioning Truelogic as a trusted partner for AI transformation, product development, and nearshore talent solutions. The ideal candidate is equally comfortable engaging with C-level executives, uncovering complex business challenges, leading consultative sales conversations, and collaborating with internal delivery teams to create compelling solutions. This is not a transactional sales role. We are looking for someone who can build executive relationships, identify opportunities where AI and technology can create business value, and guide prospects from initial conversation through long-term partnership.
WHAT YOU’LL DO
Drive New Revenue Growth
- Own a pipeline of strategic opportunities across AI transformation, product development, technology services, and talent solutions
- Identify, prospect, and engage target accounts across priority industries
- Build and manage relationships with C-level executives, including CEOs, CIOs, CTOs, CDOs, CMOs, and Heads of Product
- Generate and close new business opportunities aligned with Truelogic's service offerings
Lead Consultative Sales Efforts
- Understand client business objectives, operational challenges, and AI transformation initiatives
- Position Truelogic's Staff Augmentation, Agile Labs, and AI Agile Labs offerings as strategic solutions
- Lead discovery sessions and executive-level conversations
- Develop compelling business cases and value propositions
- Challenge client thinking and bring new perspectives on AI adoption, product innovation, and organizational transformation
Build Market Presence
- Represent Truelogic at industry events, conferences, and executive networking opportunities.
- Develop relationships with strategic partners and industry influencers.
- Stay informed on trends across:
- Artificial Intelligence
- AI Transformation
- Product Development
- Nearshore Delivery
- Talent Strategy
WHAT YOU'LL NEED
- Experience selling:
- Staff Augmentation
- Managed Teams
- Software Development Services
- AI Transformation Services
- AI Agile Labs
- Product Engineering Services
- Consulting Services
- Existing network across U.S.-based technology, digital, marketing, media, healthcare, financial services, or enterprise organizations
- Experience working with nearshore delivery models
- Familiarity with AI platforms, cloud technologies, data solutions, and modern software engineering practices.
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Mediacurrent, Rhythm, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
This is a full-time role, based in the United States. The target range of base compensation for this role is $165,000 - $190,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience and location.
Skills Required
- Proven experience selling staff augmentation, managed teams, software development, AI transformation, AI Agile Labs, product engineering, and consulting services
- Existing network across U.S.-based technology, digital, marketing, media, healthcare, financial services, or other enterprise organizations
- Experience working with nearshore delivery models
- Familiarity with AI platforms, cloud technologies, data solutions, and modern software engineering practices
- Proven ability to build and manage relationships with C-level executives and lead consultative, executive-level sales conversations
- Ability to work full-time based in the United States
Code and Theory Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Code and Theory and has not been reviewed or approved by Code and Theory.
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Leave & Time Off Breadth — Time-off policies include an “unlimited”/flexible PTO approach with paid holidays/sick time and seasonal early-close Fridays, offering notable flexibility. These options provide additional downtime beyond standard accrual models.
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Healthcare Strength — Core medical, dental, and vision coverage is part of the standard package, with employer-verified health plan information cited as current. Life and disability insurance further reinforce foundational coverage.
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Retirement Support — A 401(k) with employer match is included in the package, supporting long-term savings. Candidates are encouraged to confirm the match formula during the offer stage.
Code and Theory Insights
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems. We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group. At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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