Company Introduction
Coupang Play is an OTT video streaming service. We offer a wide range of content, including Original Series, TV Shows, Movies, and Sports.
We are in the business of delivering exceptional storytelling. We produce award-winning scripted and unscripted Original Series, such as "Boyhood," "Anna," and "SNL Korea." We believe Sports can also be elevated by creative storytelling. Play is now an authoritative destination for Sports, broadcasting K-League, La Liga, Bundesliga, F1, NFL, and other leading leagues and tournaments. We also offer some of the latest movies that were just released in local theaters, bringing more exceptional storytelling to our Customers.
To ensure that we deliver all content seamlessly, we invest in Engineering, Product, and Design. Coupang Play is available on all mobile devices, tablets, PC, Smart TV, Apple TV, and Android TV. Our teams keep optimizing how Customers discover and stream both VOD and Live content. That includes investments in frontend, backend, and infrastructural developments. We also embrace Machine Learning to refine our CX.
We are still very early in our growth stage. If you enjoy solving complex problems using industry-leading technology or unconventional business approaches, please join us. We are building a world-class team of problem-solvers, all dedicated to delivering exceptional storytelling to our Customers.
Role Overview
We are seeking a Director of Business Development to lead strategic partnerships and growth initiatives. This is a senior leadership role that blends strategic foresight, negotiation excellence, and cross-functional leadership. The ideal candidate is both a dealmaker and an orchestrator – someone who can command a room, connect dots across industries, and drive execution with clarity and conviction.
What You Will Do
• Define and lead Coupang Play's business development and partnership strategy across core verticals: ISP, MVPD, CE, Payment, Platform, and other Consumer Brands
• Identify, structure, and negotiate complex commercial partnerships that accelerate user acquisition, engagement, and monetization
• Act as the captain of the partnership squads, driving alignment and collaboration across Product, Marketing, Legal, Finance, and Content teams
• Evaluate new business models, investment opportunities, and strategic alliances that enhance Coupang Play's market position
• Partner with internal stakeholders to develop robust financial models, valuation analyses, and contract frameworks that ensure sustainable growth
• Build and nurture long-term relationships with senior executives and decision-makers across industries
• Represent Coupang Play externally with confidence and gravitas, articulating strategic intent with clarity and authority
• Mentor and grow a high-performing team, cultivating analytical rigor and commercial creativity
Basic Qualifications
• 15+ years of experience in business development, corporate strategy, or management consulting – ideally within media, technology, or consumer sectors
• Proven ability to lead cross-functional deal teams and deliver complex partnerships end-to-end
• Strong interpersonal and communication skills, with natural executive presence and gravitas
• Deep analytical and financial acumen; fluent in valuation, business modeling, and market sizing
• Strategic thinker who thrives in ambiguity and builds structure out of complexity
• Fluency in Korean and English
Preferred Qualifications
• Prior experience in any of the following categories is a plus: ISP, MVPD, CE, Payment, or Subscription Services
• MBA from a top-tier institution preferred
Recruitment Process and Others
Recruitment Process
• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage
Details to Consider
• This job posting may be closed prior to the stated end date for application if all openings are filled
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process
• Those eligible for employment protection (recipients of veteran's benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws
• Job titles and responsibilities may be subject to change depending on the candidate's overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes
Privacy Notice
• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below
https://privacy.coupang.com/en/land/jobs/
Document Return Policy
1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the "Company"), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a "Request for Return of Hiring Documents" [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit it by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant's designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail
4. In preparation for a job applicant's request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable
Skills Required
- 15+ years of experience in business development, corporate strategy, or management consulting
- Proven ability to lead cross-functional deal teams and deliver complex partnerships end-to-end
- Strong interpersonal and communication skills with executive presence
- Deep analytical and financial acumen; fluent in valuation, business modeling, and market sizing
- Strategic thinker who thrives in ambiguity and builds structure out of complexity
- Fluency in Korean and English
- Prior experience in ISP, MVPD, CE, Payment, or Subscription Services
- MBA from a top-tier institution
Coupang Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.
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Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
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Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
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Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.
Coupang Insights
What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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