Director, Business Analysis
BillGO is seeking a Director, Business Analysis to drive data-informed strategy and decision-making across BGX. This role will lead a team supporting both acquisition and existing customer experience analytics, helping drive insights and optimizations.
You’ll partner closely with BillGO Exchange leadership, marketing, customer experience, product, data and growth teams to analyze acquisition performance across channels, understand customer behavior, and identify opportunities to improve experiences and deliver insights that increase growth, retention and lifetime value. This role plays a key part in ensuring BillGO not only acquires customers—but keeps and grows them effectively.
Why This Role Matters
This role is critical to BillGO’s growth because it ensures that customer strategies are effective, scalable, and data-driven. By turning complex marketing, customer behavior, and lifecycle performance data into actionable insights, this role directly impacts how effectively we attract, convert, grow and retain customers to maximize their lifetime value.
Without this role, acquisition and customer retention efforts risk becoming fragmented or inefficient; with it, BillGO gains clear visibility into what drives growth and engagement, enabling smarter, more targeted decisions, faster experimentation, and stronger returns.
What You’ll Do
Customer Acquisition Strategy
- Drive analysis on end-to-end acquisition funnel performance (impressions to clicks to conversions to activation) to identify trends, anomalies and opportunities
- Develop insights to identify high-value customer segments and optimize audience targeting, segmentation, and channel mix.
- Build models and analyses to understand customer acquisition cost (CAC), lifetime value (LTV), and payback periods.
- Support forecasting and scenario planning for acquisition growth.
Customer Experience Strategy
- Drive analysis of the end-to-end customer lifecycle (onboarding to activation to engagement to retention) to identify key business opportunities and strategies to increase customer lifetime value (LTV).
- Identify key drivers behind activation, adoption, and attrition.
- Identify high-value and at-risk customer segments and recommend targeted actions.
- Conduct cohort and longitudinal analyses to understand customer trends over time.
- Deliver insights to improve customer retention, utilization, and frequency of use.
- Partner with product and customer teams to identify friction points and opportunities in the user experience.
- Develop and maintain customer segmentation frameworks (behavioral, cohort-based, value-based).
Test Design & Analysis
- Partner with marketing teams to design and measure A/B tests and experiments.
- Partner with product to design and measure tests across the product lifecycle
Data & Reporting
- Create and maintain dashboards and reporting frameworks across the acquisition and customer management value chain.
- Ensure stakeholders have clear visibility into key metrics
- Translate complex data into clear, actionable insights for stakeholders.
Cross-Functional Leadership
- Influence stakeholders and drive clarity on strategies, priorities, and trade-offs
- Build and mentor analysts as the function scales
What You Bring
- Bachelor’s degree in Business or quantitative field (Economics, Finance, Math, Physical Sciences, Statistics, Engineering, etc)
- 5+ years of experience in quantitative analytics
- 2+ years of experience in people management
- Demonstrated ability to problem solve and make decisions based on analysis
- Proven track record of creating and delivering business strategies that enable growth and profitability
- Strong proficiency with data analysis tools and experience working with large datasets
- Experience with cohort analysis and customer segmentation, preferably across the lifecycle from acquisition through retention
- Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.
- Action-oriented and results-focused approach to decision-making and problem solving
- Demonstrated ability to communicate effectively across levels and groups to drive alignment
- Strong experience working cross-functionally with marketing, data, product, risk, and engineering teams
Preferred
- Experience in fintech, payments, banking, or lending
Skills Required
- Bachelor’s degree in Business or a quantitative field such as Economics, Finance, Mathematics, Physical Sciences, Statistics, or Engineering
- 5+ years of experience in quantitative analytics
- 2+ years of experience in people management
- Demonstrated problem-solving and analysis-based decision-making ability
- Proven track record creating and delivering business strategies that enable growth and profitability
- Strong proficiency with data analysis tools and experience working with large datasets
- Experience with cohort analysis and customer segmentation across acquisition through retention
- Ability to leverage AI tools such as Claude and ChatGPT
- Action-oriented and results-focused approach to decision-making and problem solving
- Demonstrated ability to communicate effectively across levels and groups to drive alignment
- Strong cross-functional experience with marketing, data, product, risk, and engineering teams
- Experience in fintech, payments, banking, or lending
BillGO Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about BillGO and has not been reviewed or approved by BillGO.
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Healthcare Strength — Health coverage is characterized by multiple plan options, employer HSA contributions, and company-paid short/long-term disability and basic life insurance; feedback suggests this package is strong for a midsize fintech. Coverage breadth and employer funding are consistently highlighted as differentiators.
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Leave & Time Off Breadth — Time off is described as unlimited PTO for exempt staff and generous accruals for non-exempt employees. Feedback suggests schedule flexibility and rest are meaningfully supported.
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Wellbeing & Lifestyle Benefits — Everyday perks such as an on-site fitness center, snacks/meals, flexible schedules, wellness programs, and learning support are emphasized. Feedback suggests these amenities add tangible day-to-day value, especially for onsite employees.
BillGO Insights
What We Do
BillGO is building the receivables infrastructure network for U.S. small businesses. Our network reaches roughly $200B a year in payments owed to 3 million small businesses. We accelerate $4B of it. 100,000 of them joined BillGO Exchange, and 4,000 more join every month. Closing that gap is the work. A payment is not complete when funds arrive. It is complete when the customer has no additional work to do. That distance costs small businesses countless hours a week and 10 days waiting on money they already earned. Behind every one of those payments is a business depending on it to make payroll. The largest companies are paid instantly. Every small business deserves the same. We turn slow, less secure payments into fast, secure ones so small businesses get paid faster. The systems that move this money were never built to talk to each other, and money movement does not forgive. We build with AI, not around it. The BillGO Agent does the work a small business should never have to touch again: routing, matching, reconciling, and closing the loop with the payer. Everyone here is AI forward, curious, and better than they were six months ago. We hire for extreme ownership: the outcome, not the task, including the parts nobody assigned you. If you want a landscaper paid on time instead of chasing money on a Sunday night, BillGO is where it happens.
Why Work With Us
Everyone here is AI forward, curious, and better than they were six months ago. We hire for extreme ownership: the outcome, not the task, including the parts nobody assigned you. If you want a landscaper paid on time instead of chasing money on a Sunday night, BillGO is where it happens.
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