Director, Brand

Posted 5 Days Ago
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San Diego, CA
In-Office
195K-266K Annually
Senior level
Healthtech • Biotech • Pharmaceutical
The Role
The Director of Brand leads marketing strategies for Neurocrine products, ensuring successful commercialization and collaboration with cross-functional teams to support business objectives.
Summary Generated by Built In
Who We Are:

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.

What We Do:

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X and Facebook. (*in collaboration with AbbVie)

About the Role:This position will be responsible for all Health Care Professional (HCP) and patient marketing activities for the launch of Neurocrine products in the US. Leads the brand team in the development and execution of marketing strategies and programs, and collaborates closely with cross-functional partners to ensure a successful commercialization in support of business objectives.

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Your Contributions (include, but are not limited to):
  • Serves as the brand lead for the commercialization team and contributes new ideas and approaches to ensure successful commercialization of new product
  • Leads the development and execution of the brand’s operational plan, including business planning activities, budgeting, strategy, and marketing communications
  • Serves as a subject matter expert for the product, market and treatment landscape
  • Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory and other functions to ensure aligned objectives and implementation of brand strategies
  • Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education
  • Drives creation of US HCP & consumer-facing print and digital materials for field use
  • Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
  • Serves as marketing representative on promotional review committee for brand. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines
  • Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
  • Manages/controls the brand operating budget
  • Builds relationships with thought leaders, advocacy groups and local/national organizations as needed to grow industry awareness
  • At all times, ensures compliance with all corporate polices, regulations and laws
  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function
  • Other duties as assigned
Requirements:
  • BS/BA degree in scientific or business discipline AND 15+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. .Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch. OR
  • Master's or MBA degree preferred AND 13+ years of related experience OR
  • PhD AND 10+ years of related experience OR
  • Extensive previous managerial experiences also required
  • Thorough understanding of the brand development process
  • Strong leadership attributes to generate commitment and constructively resolve issues
  • Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals
  • Able to travel 25-30%
  • Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
  • Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
  • Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact

Neurocrine Biosciences is an EEO/Disability/Vets employer.

We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.

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The annual base salary we reasonably expect to pay is $195,400.00-$266,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
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The Company
HQ: San Diego, CA
1,150 Employees
Year Founded: 1992

What We Do

Neurocrine Biosciences is a neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, Parkinson’s disease, endometriosis* and uterine fibroids* , as well as clinical programs in multiple therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science.

Review our Community Guidelines: https://bit.ly/3L8M8hx

*in collaboration with AbbVie

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