Director of Brand

Posted 6 Days Ago
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San Francisco, CA, USA
In-Office
250K-295K Annually
Senior level
Artificial Intelligence • Information Technology
The Role
Own and build Together AI’s brand marketing function by developing the brand narrative, campaigns, messaging, visual identity, channel execution, and measurement strategy. Lead internal and vendor design resources, manage brand budgets, guide thought leadership, track awareness and sentiment, and foster experimentation to scale high-performing brand initiatives.
Summary Generated by Built In
About The Role

Together AI is the AI native cloud, which has been built bottoms up to cater to the demand for the new generation of AI applications and agents. The company has seen tremendous growth with 10X growth year on year and has over a million developers. 

As we scale the company, we continue to invest heavily in driving brand awareness and consideration. This new role will be the custodian of the Together AI brand. They will lead brand marketing at Together AI, building and executing the strategy to build the brand. The work will include creating a brand narrative, architecting a campaign and executing the campaign across channels to deliver high impact results. This role will report into the head of marketing and will have the opportunity to own and independently build the brand marketing function at one of the most innovative companies at the forefront of AI.

Responsibilities
  • Create the brand narrative, grounded in the vision of the company to provide open, abundant AI and appealing to a technical audience. Collaborate with CEO and other leaders
  • Build brand campaign with messaging, design and channel execution that cuts through the noise
  • Drive consistency of brand messaging and look & feel across marketing assets and channels
  • Lead inhouse and vendor design resources 
  • Come up with objective goals on how to measure brand awareness and sentiment, and establish a brand tracker
  • Guide and influence thought leadership content that product marketing builds
  • Own the budget for brand awareness and identify top-performing levers to scale 
  • Foster a culture to experimentation to try new ideas that can help us scale further at the right ROI
Requirements 
  • 5+ years leading brand and creative teams
  • Has seen great by building high impact brand campaigns in B2B marketing
  • Strong ownership mindset and ability to build something from ground up
  • Experience managing budgets for brand campaigns 
  • Strong analytical skills with a data-driven approach to decision-making and reporting
  • Preferably worked as brand director across both agency and client side
About Together AI

Together AI, the AI Native Cloud, is purpose-built for AI engineers. AI application developers get high-performance inference that scales reliably, reinforcement learning to create specialized models, and pre-training for fully custom intelligence, all around a marketplace of leading open models that teams can run, adapt, and own. Trusted by Cursor, Decagon, ElevenLabs, Salesforce, and Zoom, Together serves over 400 trillion tokens a month.

Compensation

We offer competitive compensation, startup equity, health insurance and other competitive benefits. The US base salary range for this full-time position is: $250-295K + equity + benefits. Our salary ranges are determined by location, level and role. Individual compensation will be determined by experience, skills, and job-related knowledge. This is a hybrid role based in the Bay Area.  

Equal Opportunity

Together AI is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more.

Please see our privacy policy at https://www.together.ai/privacy  

Skills Required

  • 5+ years leading brand and creative teams
  • Experience building high-impact brand campaigns in B2B marketing
  • Strong ownership mindset and ability to build a function from the ground up
  • Experience managing budgets for brand campaigns
  • Strong analytical skills with a data-driven approach to decision-making and reporting
  • Experience working as a brand director across both agency and client sides
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The Company
HQ: Surry Hills
84 Employees
Year Founded: 2022

What We Do

Together AI is a research-driven artificial intelligence company. We contribute leading open-source research, models, and datasets to advance the frontier of AI. Our decentralized cloud services empower developers and researchers at organizations of all sizes to train, fine-tune, and deploy generative AI models. We believe open and transparent AI systems will drive innovation and create the best outcomes for society

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