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Spreetail's vision is to accelerate brands and channels to compete for tomorrow’s ecommerce customer.
The Role
The Director of Brand Strategy will lead ecommerce growth initiatives, influence executive decisions, mentor a team, and develop data-driven strategies to accelerate brand performance across platforms like Amazon and Walmart.
Summary Generated by Built In
Spreetail propels brands to increase their ecommerce market share across the globe while improving their operational costs. Learn how we are building one of the fastest-growing ecommerce companies in history: www.spreetail.com.
Work Your Way:
At Spreetail, we believe in empowering our employees to work in the way that suits them best through our Work Your Way approach. Each team member has the flexibility to choose where they work most effectively each week—whether that's from home, a coffee shop, or the office. While flexibility is key, we also value the power of in-person connection. That’s why we bring our corporate team together in Lincoln each quarter for a week of intentional collaboration, team building, community engagement, and our All-Hands meeting. It’s the best of both worlds: the freedom to work your way, with meaningful opportunities to connect and grow together. Please scroll to the bottom of the job posting to confirm that your state qualifies for the Work Your Way program.
Spreetail is looking for a visionary Director of Brand Strategy to lead high-impact ecommerce growth initiatives across some of the world’s largest retail marketplaces, including Amazon, Walmart, and Target. This role is built for a strategic leader who thrives at the intersection of brand growth, analytics, and team development. You’ll own multi-channel growth strategies, influence executive-level decisions, secure strategic brand investments, and lead a high-performing team responsible for driving traffic, conversion, profitability, and market share expansion. If you are energized by building scalable growth strategies, mentoring top talent, and shaping the future of ecommerce brands in a fast-moving environment, this is the opportunity to make a significant impact.
How you will achieve success:
- Develop and execute data-driven brand growth strategies that accelerate GMV, traffic, conversion, and profitability across major ecommerce channels.
- Lead and mentor a high-performing pod of Brand Strategy Managers through coaching, accountability, and continuous development.
- Build strategic partnerships with brands to secure incremental marketing funding and maximize return on investment.
- Drive cross-functional alignment with Merchandising, Creative, Content, and Channel teams to unlock new growth opportunities and improve execution speed.
- Identify and implement process improvements, reporting efficiencies, and incrementality opportunities that scale performance across the business.
What experiences will help you in this role:
- 8+ years of experience in ecommerce, online retail, or marketplace environments with a proven track record of scaling brands across platforms such as Amazon, Walmart Marketplace, Target Plus, and other major digital retail channels.
- Experience building and leading multi-channel brand marketing strategies, including media planning, catalog optimization, and search growth initiatives.
- Proven ability to analyze performance metrics such as traffic, conversion, ROAS, contribution margin, and market share to drive business decisions.
- Demonstrated success leading, coaching, and developing high-performing teams in a fast-paced, high-growth environment.
- Strong relationship management and communication skills with experience influencing both internal stakeholders and external brand partners.
In an effort to Make Spreetail Better, we hire people that are aligned with our values and are passionate about pursuing ecommerce excellence. We believe the right person can learn what is needed to succeed in their role, so we encourage job applicants to apply even if you don't meet all the qualifications listed. We are looking for diverse backgrounds and perspectives, so we don’t require college degrees and welcome non-linear career paths. If this role highlights your experience and gets you excited – please apply!
What you can expect from us:
• We provide the flexibility to take care of yourself. Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation policy, we also offer paid time-off for your wedding week, paid parental leave and support for parents of growing families.
• We celebrate accomplishments. Each year at Spreetail is a milestone with the opportunity to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also recognize people pursuing impacts with Spreetail Spotlight Awards.
• We care about your Health & Wellness. Spreetail works hard to enhance the employee experience through benefit programs and perks that provide meaningful support. We offer affordable medical, dental and vision plans with coast-to-coast coverage. We also provide free telehealth and on-demand mental health resources.
• We create the opportunity to revolutionize your community. We encourage Spreetailers to give back and make a social impact, and we offer paid time off to do it.
Spreetail is committed to a diverse and inclusive workplace. Spreetail is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email [email protected].
To qualify for Work Your Way, eligible applicants must reside in one of the following states:
Alabama, Alaska, Arizona, Arkansas, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, West Virginia, and Wyoming.
Please be aware of scammers. Spreetail will only contact you through Lever or the spreetail.com domain. Spreetail will never ask candidates for money during the recruitment process. Please reach out to [email protected] directly if you have any concerns. Emails from @spreetailjobs.com are fraudulent.
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Skills Required
- 8+ years of experience in ecommerce or online retail
- Experience building and leading multi-channel brand marketing strategies
- Proven ability to analyze performance metrics
- Demonstrated success leading high-performing teams
- Strong relationship management and communication skills
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The Company
What We Do
Spreetail is an ecommerce growth partner focused on accelerating brands and channels to compete for tomorrow’s ecommerce customer. Our ecommerce experts purchase products from world-class vendors, list these top brands on marketplace giants such as Amazon, Walmart, Target, and eBay, and fulfill orders with next-day speed. Our completely home-grown software helps us provide unmatched value to our vendor partners, channel partners, and the millions of customers we delight nationwide. Joining our team is a once-in-a-lifetime opportunity to build one of the fastest-growing ecommerce companies in history, while working in a culture that promotes intense results and meaningful relationships.
Why Work With Us
Spreetail offers the opportunity to stretch your skills, supporting you as you grow both personally & professionally, all while prioritizing our commitment to building lasting relationships. We’re always on the lookout for talented new team members to help us add new brands & channels. We’re building something big. The best news? You can join us.
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