The Role
As Director of Brand Strategy, you'll lead impactful marketing strategies and partnerships, collaborate cross-functionally, and leverage data insights to drive revenue growth while maintaining strong storytelling.
Summary Generated by Built In
BDG is looking for a bold, ideas-first marketer to join our Presale Marketing team. As Director, you’ll be at the center of where creativity meets commerce — shaping the custom ideas and storytelling that help the world’s biggest brands show up across BDG’s portfolio (Bustle, NYLON, W, TZR, Elite Daily, and more).You’ll lead the charge on building compelling proposals, cross-platform campaigns, and culture-driving partnerships that fuel revenue growth and push our brands — and our clients — forward. This role is perfect for a creative thinker who loves connecting strategy to storytelling and thrives in a fast-paced, collaborative environment. Based in NYC, Chicago, or Los Angeles (working EST hours required).
What You’ll Do
- Lead the charge on innovative, insight-driven strategies across BDG’s key categories — Beauty, Fashion, Retail, Personal Care, and Luxury — expanding our influence beyond the core female lifestyle space and unlocking new growth verticals.
- Collaborate across the house — partnering with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams — to craft bold, strategic proposals that reinforce BDG as a creative thought leader.
- Balance creativity with commerce by managing margins and COGS for all pitched programs, ensuring every idea is as profitable as it is powerful.
- Elevate our signature brand moments while dreaming up new, multi-platform opportunities that authentically connect advertisers to BDG audiences through storytelling, innovation, and proprietary insights.
- Own the storytelling. Ensure all proposals are strategically packaged, visually dynamic, and built to inspire clients and brand partners alike.
- Turn data into magic. Leverage insights and research to design thoughtful, evidence-backed marketing solutions that truly resonate.
- Keep the engine running. Manage cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams. Stay plugged in. Bring forward the latest in entertainment, digital innovation, and cultural trends to inspire your team and spark big ideas.
- Show and sell. Join client meetings and presentations to bring creative strategies to life with confidence and charisma.
What You’ll Bring
- A creative and collaborative mindset — a big-picture thinker who can connect strategy, storytelling, and culture with ease. Exceptional verbal and written communication skills are a must.
- A proactive self-starter with an entrepreneurial spirit and a strong grasp of sales objectives — always thinking one step ahead to drive revenue through bold, custom ideas.
- A data-driven storyteller who can turn insights and analytics into actionable, audience-first marketing opportunities that move the needle.
- A pulse on what’s now and next — deep understanding of digital media, cultural trends, and brand marketing that inspires fresh thinking across every proposal.
- A design-savvy strategist fluent in Canva, Keynote, and the Microsoft Office Suite; comfortable using tools like Google Analytics, comScore, Quantcast, and Shareablee to inform smart solutions.
- A master multitasker who thrives in fast-paced environments — highly organized, detail-oriented, and able to manage multiple projects and deadlines with creative calm.
Years of Experience & Areas of Expertise
- 10 years of digital marketing experience or digital strategy in a related field
Top Skills
Canva
Comscore
Google Analytics
Keynote
Microsoft Office Suite
Quantcast
Shareablee
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The Company
What We Do
BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 100 million readers and 122 million social followers turn to our brands - Bustle, Elite Daily, NYLON, The Zoe Report, Romper, Scary Mommy, Fatherly, The Dad, W Media, Gawker, Input, Inverse, and Mic – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG was founded in 2013 and is headquartered in New York City.
