Director of Brand (Remote)

What you'll be doing:

• Build and lead PolicyMe’s brand strategy
• Own and evolve the brand platform, including positioning, narrative, tone, proof points, and our advice philosophy.
• Translate the platform into clear guidelines and a knowledge base that anchors how the company communicates.
• Define a consistent system for message architecture across the website, product surfaces, content, and marketing.
• Own the brand budget, manage our brand and PR agencies, and build a small internal brand bench over time.
Lead integrated campaigns and agency partnerships
• Develop sharp briefs tied to business problems, not just creative asks.
• Run the full campaign cycle: brief, concept evaluation, production, launch, and post mortem.
• Manage agency relationships, including RFPs when needed, and ensure creative meets both brand standards and commercial goals.
• Partner with the Director of Growth Marketing to align creative with media strategy across always on and major campaigns.
Elevate the quality of every customer facing touchpoint
• Work with design and product on website structure, messaging, and polish.
• Review and improve product copy, explainers, and service communications to maintain consistency and clarity.
• Ensure all new experiences reflect our brand and advice philosophy.
• Identify and activate under leveraged channels such as PR, organic social, partnerships, and earned media.
Own brand measurement and accountability
• Establish a brand measurement framework that includes independent tracking, search signals, and funnel level indicators.
• Tie brand work to conversion, trust, and customer level outcomes.
• Set quarterly OKRs that define the impact brand will have across awareness, preference, and experience quality.
Drive cross functional alignment
• Co lead a cross functional brand council with product, design, and operations to align brand promise with customer experience.
• Help articulate and socialize PolicyMe’s brand story internally so teams understand what we stand for and how that should show up in their work
• Build rituals and systems that keep teams aligned around standards and decision making.

What we are looking for:

• 8+ years in brand, brand marketing, or integrated strategy roles, with a clear track record of shaping or owning a brand platform.
• Direct experience leading integrated campaigns, including agency management and creative evaluation.
• Ability to operate in a lean environment. Must be hands on and comfortable building with constraints.
• Strong grasp of brand measurement, brand research, and how brand connects to funnel and financial outcomes.
• Experience in consumer facing categories. Fintech, insurance, telecom, healthcare, or other low trust or regulated industries are strong assets.
• Exceptional communication skills. Can simplify complex ideas, write clearly, and influence across teams.
• High standards for creative and design quality.
• Comfortable working cross functionally with product, design, growth, and customer experience.
Nice to have
• Product marketing, UX writing, or hands on experience shaping positioning in complex customer journeys.
• PR and communications experience, including managing PR agencies.
• Prior work on challenger brands competing with large incumbents on smaller budgets.
• Agency side strategy or creative background, with interest in owning one brand.
• Bilingual (English/French) is a plus.

Why join us:

• Generous PTO - 20 vacation days
• A comprehensive benefits plan with premiums paid in full by PolicyMe
• Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
• An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
• Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
• Access to stock options based on performance
• Compensation: The total target cash compensation for this role is $165,000 - $187,000 CAD, based on experience. We’ll walk through the details together during the interview.