Director of Brand Performance

What We're Looking For

The Director of Brand Performance is a strategic leader and hands-on practitioner who brings deep expertise in paid and organic social and a visionary approach to building brand presence for B2B SaaS and tech companies. As a member of Obility's Leadership Team, this individual reports directly to the CEO and plays a critical role in shaping how Obility's clients build awareness, generate demand, and grow their brands across LinkedIn, Meta, and Reddit.

Responsibilities

Client Account Management

• Manage day-to-day paid social accounts (LinkedIn Ads, Meta Ads, Reddit Ads) for a portfolio of mid-market and enterprise B2B SaaS and tech companies

• Optimize accounts to client business objectives including pipeline, MQLs, cost per opportunity, and revenue

• Own and present quarterly business reviews (QBRs) and State of Today's to clients, including senior leaders and C-suite stakeholders

• Serve as a trusted strategic advisor to clients, proactively surfacing opportunities and recommendations

Brand Strategy & Asset Development

• Help design and execute the Build Inevitability framework to help clients become the de facto solution for their ICP

• Develop overarching brand performance strategy for clients, including assessment of existing creative assets used in awareness and demand creation campaigns

• Build out brand assets such as use case videos, thought leadership ads, and zero-click content designed to generate trust and credibility and drive audience engagement

• Incorporate automation and AI workflows to streamline brand content development (e.g. Claude to Canva/Figma to create ads for different audiences)

Organic Social Service

• Design and launch Obility's organic social service offering for clients, including strategy frameworks, content planning processes, reporting templates, and service documentation (The Obility Way)

• Establish better than best practices for B2B organic social on LinkedIn, Meta, and Reddit, and build scalable workflows to support client delivery

• Develop and execute an internal strategy for creating demand for Obility via LinkedIn, Meta, and Reddit

Key Results Areas

• 75%+ client retention trailing 12 months

• Client satisfaction scores of 8 or above per quarter

• Successful launch of Obility's organic social service offering

• Year-over-year and/or quarter-over-quarter improvement in client brand performance metrics (MQLs, pipeline contribution, cost per opportunity, brand engagement)

• Measurable growth in Obility's own LinkedIn, Meta, and Reddit presence and inbound demand

• Positive 360 feedback from team members and CEO each quarter

Desired Experience & Skills

• 6+ years of digital marketing experience with a strong focus on organic and paid social and B2B demand generation

• Demonstrated experience developing brand strategy and creative asset frameworks for B2B companies, including video, thought leadership, and zero-click content formats

• Proven track record managing paid social accounts for mid-market or enterprise B2B SaaS or tech clients

• Demonstrated initiative building workflows and skills within Claude or other LLM

• Strong presentation and communication skills, including experience presenting to director-level and C-suite executives

Compensation & Benefits

• Base salary and profit share

• 25 paid days off in your first year plus 9 paid holidays

• Fully remote work policy, 4.5-day work week

• 100% employer-paid health insurance, 3% employer contribution to 401(k)

• 12 weeks paid family/parental leave, 20 days paid sabbatical after 7 years

• Regular virtual team events and once or twice yearly in-person company gatherings