The Role
The Director of Brand Media will execute global media strategies to increase brand awareness and effectiveness while managing budgets and partnerships.
Summary Generated by Built In
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Director of Brand Media to lead the development and execution of global media strategies that drive brand awareness and consideration across a diverse mix of traditional and digital channels. This role plays a critical part in elevating WHOOP's global presence, introducing the brand to new audiences, and ensuring our media investments reflect WHOOP’s innovation, ambition, and values.
RESPONSIBILITIES:
- Lead the strategy, planning, and execution of mid- and upper-funnel media campaigns globally, aligning media investments with WHOOP’s brand positioning and growth goals.
- Own media planning and buying across a mix of platforms including video, audio, out-of-home, sponsorships, and emerging formats, ensuring optimal reach, efficiency, and brand safety.
- Partner closely with Creative, Wholesale, Analytics, and Performance Marketing teams to deliver cohesive and integrated campaigns.
- Manage media agency and vendor relationships, negotiate contracts, and ensure accountability to performance and delivery standards.
- Define measurement frameworks and KPIs to assess brand health, media effectiveness, and campaign impact; conduct in-depth analysis to inform optimizations and future strategy.
- Oversee multi-million dollar global media budgets with strong forecasting and allocation practices to maximize ROI and support company OKRs.
- Scale media strategies across regions, adapting campaigns to local markets while maintaining brand consistency and cultural relevance.
- Stay ahead of media trends and emerging technologies to ensure WHOOP remains at the forefront of modern brand marketing.
QUALIFICATIONS:
- 8+ years of experience in brand and media strategy, planning, and buying across agency and/or in-house roles.
- Demonstrated success leading global, multi-channel brand media campaigns with measurable impact on brand awareness and consideration.
- Expertise across a range of media channels including TV, streaming video, podcasts, audio, OOH, digital branding, and sponsorships.
- Strong analytical skills with experience in brand measurement tools, media mix modeling (MMM), and campaign optimization strategies.
- Proven vendor and partner management experience, including negotiation and performance oversight.
- Strong cross-functional collaboration and communication skills with the ability to influence across creative, marketing, product, and executive teams.
- Comfortable operating in a fast-paced, high-growth, and dynamic environment.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $150,000 - $190,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Learn more about WHOOP.
Top Skills
Ai Tools
Media Measurement Tools
Media Mix Modeling
What the Team is Saying
Anahis
Staff Tech Lead - Mechanical Engineering
Josh
Lead Designer
Manan Dedhia
Field Quality Manager
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
