The Role
Leads brand media strategy, upper-funnel channel selection, narrative development, partnerships, and integrated planning across client accounts. Collaborates with performance media, creative, strategy, account, SEO, web, and PR teams. Oversees new business planning, client presentations, thought leadership, media innovation, and significant budgets. Manages and develops the Brand Media team through hiring, mentoring, performance reviews, and career planning. Promotes AI and automation across planning, research, and reporting.
Summary Generated by Built In
About FINN Partners
FINN Partners is a fast-growing, global independent marketing agency recognized for its bold ideas and collaborative spirit. Our expertise spans integrated marketing, media, and creative services, offering clients a unified team focused on business and brand growth. The Performance Media team leads performance strategy across paid search, social, programmatic, and audience insights, while the Brand Media team leads brand strategy across narrative and channel selection. The two teams build every media plan together, aligned to a single business outcome. Media joins client engagements at the earliest stages, working alongside strategy and creative to develop one integrated campaign.
Position Summary
As Director of Brand Media, you will own brand media strategy across the agency's client roster, leading upper-funnel channel selection, narrative development, and innovation partnerships. You will build every media plan in lockstep with the Performance Media team, ensuring brand and performance are planned as one connected, interdependent system.
You will manage and develop the Brand Media team, own new business planning for brand media, and represent FINN's media perspective and point of view externally. You will surface media landscape insights and media channel context in the strategy brief, shaping how campaigns come to life from the outset.
What You'll Do
Anywhere in the U.S. We're a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Eastern Time Zone working hours are preferred to best align with team and client collaboration hours.
Anticipated Salary: $130,000 - $150,000. Compensation is based on experience and depending upon workplace location.
Why Join FINN Partners?
How To Apply
Please upload your resume and cover letter, as well as indicate your desired salary.
While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.
FINN Partners is a fast-growing, global independent marketing agency recognized for its bold ideas and collaborative spirit. Our expertise spans integrated marketing, media, and creative services, offering clients a unified team focused on business and brand growth. The Performance Media team leads performance strategy across paid search, social, programmatic, and audience insights, while the Brand Media team leads brand strategy across narrative and channel selection. The two teams build every media plan together, aligned to a single business outcome. Media joins client engagements at the earliest stages, working alongside strategy and creative to develop one integrated campaign.
Position Summary
As Director of Brand Media, you will own brand media strategy across the agency's client roster, leading upper-funnel channel selection, narrative development, and innovation partnerships. You will build every media plan in lockstep with the Performance Media team, ensuring brand and performance are planned as one connected, interdependent system.
You will manage and develop the Brand Media team, own new business planning for brand media, and represent FINN's media perspective and point of view externally. You will surface media landscape insights and media channel context in the strategy brief, shaping how campaigns come to life from the outset.
What You'll Do
- Lead brand media strategy and channel selection across multiple client accounts, ensuring narrative and channel choices connect directly to business objectives
- Partner with the Performance Media team to build every plan as one integrated system, aligned to a single business outcome
- Champion integration between Brand Media, Account, Strategy, and Creative teams throughout client planning and development
- Interrogate the client brief, evaluating whether it's asking the right questions and grounded in the right audiences and objectives
- Lead relationships and negotiations for custom media vehicles, sponsorships, franchise opportunities, and emerging partnership formats
- Develop thought leadership and market perspective applicable across clients, establishing a distinct FINN point of view
- Represent FINN's media expertise externally, including client presentations, new business pitches, panels, and industry platforms
- Lead new business planning for brand media, partnering with senior media colleagues on client retention
- Champion the use of AI and automation across planning, strategy development, and reporting
- Manage and develop the Brand Media team: interview, hire, delegate, mentor, conduct performance reviews, and recommend compensation decisions
- Evaluate staff development needs in terms of rotation and promotion, ensuring role definition keeps pace with the team's growth
- Coordinate with Account leads on day-to-day client direction, while retaining ownership of your team's development, performance management, and discipline standards
- Bachelor's degree or equivalent experience
- 7+ years of media, brand strategy, advertising agency, client-side, or publisher-side experience
- Proven experience leading brand media strategy and channel planning across multiple accounts
- Experience across brand channel formats: premium video (linear/CTV/streaming), programmatic video and display (DSP), audio, OOH, brand partnerships, integrations, sponsorships, brand social, emerging media, and custom activations
- Experience managing significant client budgets and investment decisions
- Strong leadership experience, including hiring, mentoring, performance management, and career pathing for a growing team
- A track record of gaining trust through sound judgment, including under pressure or ambiguity
- Experience partnering with performance media counterparts to build genuinely integrated plans across brand and performance
- Experience collaborating across multiple disciplines, such as creative, strategy, SEO/GEO, web development, and PR, within a full-service agency or an integrated client-side marketing organization
- Strong new business pitch experience, from strategic ideation through proposal development and delivery
- Strong client-facing storytelling and presentation skills, able to translate complex strategy for varied audiences
- Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
- Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
- Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
- Experience with social listening and publishing platforms such as Sprout Social, or similar tools, given Brand Media's ownership of brand social
- Strong understanding of the brand marketing funnel and upper-funnel channel strategy
- Strong proficiency in Google Workspace and Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint
- Ability to translate media strategy into clear, compelling narrative for senior client stakeholders
- Comfort partnering with Account leads and cross-functional teams outside your direct reporting line
- Strong problem-solving skills, with the initiative to challenge clients and internal teams to raise the bar
- Excellent written, verbal, and visual communication skills
- Ability to manage multiple accounts, priorities, and deadlines
Anywhere in the U.S. We're a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Eastern Time Zone working hours are preferred to best align with team and client collaboration hours.
Anticipated Salary: $130,000 - $150,000. Compensation is based on experience and depending upon workplace location.
Why Join FINN Partners?
- Competitive salary, health, dental, and vision insurance
- 401(k)
- Generous PTO policy, plus paid holidays
- Wellness stipend for physical and mental health programs
How To Apply
Please upload your resume and cover letter, as well as indicate your desired salary.
While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.
Skills Required
- Bachelor's degree or equivalent experience
- 7+ years of experience in media, brand strategy, advertising agency, client-side, or publisher-side roles
- Experience leading brand media strategy and channel planning across multiple accounts
- Experience with premium video, linear, CTV, streaming, programmatic video and display, audio, OOH, brand partnerships, integrations, sponsorships, brand social, emerging media, and custom activations
- Experience managing significant client budgets and investment decisions
- Leadership experience including hiring, mentoring, performance management, and career pathing
- Demonstrated sound judgment and ability to gain trust under pressure or ambiguity
- Experience partnering with performance media teams to build integrated brand and performance plans
- Experience collaborating with creative, strategy, SEO/GEO, web development, and PR teams
- Strong new business pitch experience from strategic ideation through proposal development and delivery
- Strong client-facing storytelling and presentation skills
- Proficiency with Ninjacat, Funnel, or similar reporting and dashboard platforms
- Familiarity with Gemini, OpenAI, Copilot, Claude, or similar AI tools
- Familiarity with GWI, MediaRadar, or similar audience research and competitive intelligence platforms
- Experience with Sprout Social or similar social listening and publishing platforms
- Strong understanding of the brand marketing funnel and upper-funnel channel strategy
- Strong proficiency with Google Workspace and Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint
- Ability to translate media strategy into compelling narratives for senior client stakeholders
- Ability to manage multiple accounts, priorities, and deadlines
Finn Partners Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Finn Partners and has not been reviewed or approved by Finn Partners.
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Healthcare Strength — Healthcare coverage includes comprehensive medical, dental, and vision plans with employer-paid base employee coverage, plus HSA/FSA options and mental health resources. Wellness support such as an annual subsidy and access to counseling and virtual therapy reinforces breadth of care.
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Leave & Time Off Breadth — Time off encompasses vacation/PTO, numerous paid holidays, sick and personal days, monthly half-days, Summer Days, and a paid Winter Break. Additional paid time for volunteering and Election Day supports balance and community involvement.
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Retirement Support — A 401(k) with company matching (100% up to 3% plus 50% on the next 2%) is available after six months. The match structure and eligibility timeline provide tangible support for retirement savings.
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The Company
What We Do
1400+ People. 3 Continents. 33 Offices. We are a global integrated marketing agency transforming and inspiring the world of communications every day. A LETTER FROM PETER FINN: DECEMBER 2011. FINN PARTNERS WAS BORN. After 11 years serving as co-CEO of an historic agency that carried my father’s name— and mine!—and after 30+ years of working at the firm, I wanted to build something different, bold, meaningful and amazing for clients, our colleagues and the community. "Amazing" was, and is, for me an important word. I imagined we could be "amazing" every day, knowing this is a goal not always achieved but always pursued. A place where talented people could gather and do big things for clients as well as make a difference to the communities important to us. WE LAUNCHED WITH A GROUP WHO SHARED A VISION. This was to be a "new" agency model, driven by a collaborative spirit. We asked, "Can we bind our 60-year legacy to the energy and speed of today’s hi-tech world?" We had $24 million in fees at our founding. Today, we have more than $85 million in fees, over 700 colleagues and 18 offices across three continents. Our Founding Managing Partners, highly respected colleagues who took the leap with me from our former agency, have been joined by the principals of other great agencies that became Finn Partner companies. So many other talented individuals are with us, too, intrigued by the idea of doing amazing things in an amazing workplace community. WE’VE MADE OUR MARK QUICKLY. Finn Partners has been named “Best New Agency,” “Best PR Agency to Work for in North America” and“Best Mid-Sized Agency of the Year” three times. Now, we’re one of the world’s largest agencies. WE ARE A YOUNG AGENCY. We share the genes of a respected agency that pioneered today’s integrated communications. But we are not them. We are unique. We are ourselves. We are focused on the future, building that future during each amazing day.
