Location: Seoul, South Korea
Job Type: Full-time
At Coupang, we exist to wow our customers. Our mission is to make shopping, eating, and living easier than ever before. We’re disrupting the multi-billion-dollar commerce industry from the ground up and building a reputation as South Korea’s most innovative and reliable e-commerce platform.
We combine the agility of a startup with the scale and resources of a global public company. This unique blend empowers us to launch new services at speed, drive innovation, and make a tangible impact every day. At Coupang, you’ll grow alongside bold, hands-on, and ambitious teammates who are passionate about shaping the future of commerce.
On Rocket Growth (RG):
Rocket Growth is a dynamic business unit focused on driving innovation, scale, and strategic growth across emerging markets and categories. We are building a brand that stands for bold thinking, transformative impact, and future-forward leadership.
Role OverviewWe are seeking a seasoned marketing and communications leader to spearhead RG’s brand building and media strategy. This role is pivotal in shaping how RG is perceived externally—ensuring consistent, high-impact visibility across relevant media outlets, industry platforms, and thought leadership forums.
Key Responsibilities- Brand Strategy & Positioning
- Define and evolve RG’s brand narrative in alignment with business goals.
- Develop and execute integrated brand campaigns that elevate RG’s visibility and reputation.
- Thought Leadership
- Collaborate with RG leadership to craft compelling thought leadership content.
- Identify speaking opportunities, awards, and editorial placements for RG leaders.
- Stakeholder Engagement
- Partner with internal teams (Marketing, Communications, Growth, etc.) to ensure brand consistency.
- Act as a strategic advisor to RG leadership on brand matters.
- Measurement & Optimization
- Track brand health metrics, media coverage, and campaign performance.
- Continuously refine strategies based on insights and market feedback.
- 15–20 years of experience in brand strategy or corporate communications.
- Proven track record of building brands and securing high-impact media visibility.
- Strong storytelling, writing, and executive communication skills.
- Experience working in fast-paced, high-growth environments.
- Background in corporate communications is highly desirable.
- Fluency in Korean and English is mandatory.
- Application Review
- Phone Interview
- Onsite or Virtual Interviews
- Offer
Note: The process may vary depending on the role and scheduling considerations. Applicants will be notified of updates via the email provided during application.
Additional Information- This job posting may close early if the position is filled.
- Coupang reserves the right to rescind an offer if false information is discovered during the hiring process.
- We are proud to be an equal opportunity employer and do not discriminate based on disability or veteran status.
- Job titles and responsibilities may be adjusted based on the candidate’s experience.
For details on how Coupang handles your personal information, please refer to our Application Privacy Policy.
https://www.coupang.jobs/privacy-policy/
Coupang Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.
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Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
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Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
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Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.
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What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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