Location: Seoul, South Korea
Job Type: Full-time
At Coupang, we exist to wow our customers. Our mission is to make shopping, eating, and living easier than ever before. We’re disrupting the multi-billion-dollar commerce industry from the ground up and building a reputation as South Korea’s most innovative and reliable e-commerce platform.
We combine the agility of a startup with the scale and resources of a global public company. This unique blend empowers us to launch new services at speed, drive innovation, and make a tangible impact every day. At Coupang, you’ll grow alongside bold, hands-on, and ambitious teammates who are passionate about shaping the future of commerce.
Role OverviewWe are seeking a seasoned Brand & Media Strategy Lead to drive the external perception and visibility of Coupang RG. This role is critical in shaping and amplifying RG’s brand narrative across media, industry platforms, and thought leadership channels. You will work closely with senior leadership to position RG as a category-defining innovator in commerce.
Key ResponsibilitiesBrand Strategy & Positioning- Define and evolve RG’s brand identity in alignment with business objectives.
- Develop and execute integrated brand campaigns to elevate awareness and reputation.
- Ensure consistent brand messaging across all touchpoints.
- Build and maintain strong relationships with top-tier media, journalists, and influencers.
- Secure high-impact media coverage in business, tech, and industry publications.
- Lead the development of press releases, media pitches, and executive interviews.
- Partner with RG leadership to craft compelling thought leadership content.
- Identify and secure speaking engagements, awards, and editorial opportunities for RG executives.
- Collaborate cross-functionally with Marketing, Communications, and Growth teams to ensure brand alignment.
- Serve as a strategic advisor to RG leadership on brand and media strategies.
- Monitor brand health metrics, media performance, and campaign effectiveness.
- Leverage insights and market feedback to continuously refine strategies.
- 15+ years of experience in brand strategy, marketing, communications, journalism, or related fields
- Proven track record of building and managing media relationships.
- Possess existing networks within the media/PR environment
- Exceptional communication, storytelling, and stakeholder management skills.
- Experience leading cross-functional teams and influencing at the executive level.
- Bilingual: Korean and English
- Experience in high-growth, fast-paced, global organizations.
- Exposure to driving awareness and presence for retail/FMCG/tech industries
- Application Review
- Phone Interview
- Onsite or Virtual Interviews
- Offer
Note: The process may vary depending on the role and scheduling considerations. Applicants will be notified of updates via the email provided during application.
Additional Information- This job posting may close early if the position is filled.
- Coupang reserves the right to rescind an offer if false information is discovered during the hiring process.
- We are proud to be an equal opportunity employer and do not discriminate based on disability or veteran status.
- Job titles and responsibilities may be adjusted based on the candidate’s experience.
For details on how Coupang handles your personal information, please refer to our Application Privacy Policy.
https://www.coupang.jobs/privacy-policy/
What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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