Director of Brand Marketing

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality,  individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact. If this sounds like the right environment for you we invite you to apply below.

KREWE is looking for a Director of Brand Marketing to lead and operate the engine that brings our brand to life across every channel. This role sits at the center of the marketing organization—translating brand strategy into clear, integrated campaigns and ensuring seamless execution across the business. You will partner closely with Creative, PR, Digital, and Retail teams to align priorities, build structure, and deliver impactful brand moments at scale. This is a highly cross-functional, operationally strong role for someone who thrives in both strategy and execution, and is excited to build and scale marketing systems within a fast-growing brand.

This role is based in our NYC Headquarters 5 days a week.

Key Responsibilities:

• Translate brand strategy into actionable, cross-channel marketing plans
• Own the development of campaign and product launch plans across all brand initiatives
• Build and maintain the brand and marketing calendars
• Align campaigns with product priorities, channel strategies, and business goals
• Drive clear timelines and execution frameworks across teams

• Partner with eCommerce and channel leads to ensure cohesive, well-timed rollouts
• Elevate the quality and strategic depth of marketing plans

• Drive cross-functional alignment, serving as the central marketing partner to channel leads across the business

• Develop and refine scalable marketing workflows and planning processes, creating structure that enables the team to operate efficiently as the business scales

• Manage and develop the Brand Marketing team members

Requirements:

• 7–10+ years of experience in brand marketing, preferably in fashion, lifestyle, or consumer brands
• Proven experience leading integrated marketing campaigns across multiple channels
• Strong operational mindset with the ability to build structure and drive execution
• Experience working cross-functionally with creative, digital, PR, and retail teams
• Excellent organizational, communication, and leadership skills
• Ability to balance strategic thinking with hands-on execution
• A collaborative mindset and passion for building a world-class brand

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage 
• FSA Plan & HSA Program 
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave 
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (for New York only): Up to $150,000 annually based on experience and qualifications. 

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion: 

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.