Job Description Summary:
Job Summary
As Director, Brand Management, you will lead the growth agenda for the Hydration portfolio and Costa RTD business within GCM OU. You will translate brand ambition into clear growth strategies, integrated marketing plans, and disciplined commercial execution to deliver sustainable and profitable business results. This role connects global brand frameworks with local market realities, ensuring strong brand equity, innovation excellence, and in-market performance.
Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai.
What You’ll Do for US
- Lead the development of annual growth strategies and business plans to deliver brand vision, business objectives, and financial targets.
- Translate portfolio priorities into focused marketing and innovation plans that drive consumer relevance and measurable business impact.
- Partner closely with cross-functional teams, other OUs, bottlers, and external stakeholders to develop fit-for-purpose consumer experiences, programs, and initiatives that are effective and efficient.
- Identify and adopt global best practices, ensuring brand frameworks and marketing assets are localized appropriately to maximize local impact.
- Lead or localize global initiatives and charters where applicable, ensuring alignment with enterprise direction while maintaining market agility.
- Provide clear strategic direction to creative and IMX teams, ensuring prioritization, resource alignment, and consistency of brand voice across platforms.
- Ensure strong in-market execution of plans in partnership with BD, frontline marketing and C&C teams, driving alignment between brand strategy and commercial delivery.
- Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Requirements & Qualifications
- Bachelor’s degree. Preferable Business/Commerce with Marketing Major
- At least 10 years of general marketing and sales experience working on big and/or global brands
- Proven track record of leading complex projects with multiple stakeholders
- Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development
- Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious.
- Fluent verbal and written English
What We Can Do for You
- Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
- Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.
- International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.
Skills:
Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team ManagementLocation(s):
ChinaCity/Cities:
ShanghaiTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
June 26, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- Bachelor's degree in Business/Commerce with Marketing Major
- At least 10 years of marketing and sales experience on big global brands
- Proven track record of leading complex projects with multiple stakeholders
- Experience in consumer marketing including opportunity identification
- Fluent in verbal and written English
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
