About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
Salary/Wage:
$55,000 - $65,000/yr. (D.O.E) - with bonus potential
Shift and Schedule:
Mon. - Fri. (8:00 am - 5:00 pm)
Job Type:
Full-Time
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Job Summary/Description:
KTTC/KXLT is an innovative leader in the Rochester/Mason City/Austin market. With a proud legacy of leading the market in news and community initiatives, we are constantly evolving and pushing to meet people where they consume news and deliver compelling content across all platforms.
We are seeking a Director of Brand Engagement & Audience Development to lead our station's creative vision and strategic marketing initiatives. This role serves as a central hub for station-wide creative efforts, bridging news, programming, sales, and promotion departments to elevate our brand presence and community impact.
The successful candidate will leverage deep digital and marketing expertise to identify growth opportunities through evolving media channels, build strategic community partnerships, and develop revenue-generating creative initiatives that align with our station's values. This position reports directly to the General Manager of the station and manages cross-functional teams to execute integrated marketing and creative campaigns.
Duties/Responsibilities include, but are not limited to:
• Develop and execute integrated marketing strategies that position the station competitively in evolving media landscapes
• Identify, cultivate, and manage strategic community partnerships that align with station values
• Plan and execute station events and promotional activations
• Serve as creative guide and strategic advisor for Midwest Access lifestyle show
• Partner with the sales team to conceive and execute innovative, revenue-generating ideas
• Spearhead innovative streaming content initiatives by collaborating with external content gatherers, creative partners, and community organizations; help drive production and vision behind new digital/OTT programming (with potential to host select segments).
• Help foster a collaborative, innovative team culture between all departments – creative services, news, and sales.
Qualifications/Requirements:
• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent professional experience)
• 5+ years of experience in marketing, media, or creative services
• Demonstrated expertise in multi-channel marketing and digital media strategy
• Proven track record of identifying and developing strategic partnerships
• Strong project management and organizational skills with the ability to manage multiple concurrent initiatives
• Excellent verbal, written, and presentation communication skills
• Experience in the broadcast or media industry
• Proficiency with marketing analytics, social media platforms, and creative production tools
Preferred:
• Experience in lifestyle programming or on-air talent coaching
• 2+ years of leadership/management experience
• Background in event planning and community engagement
• Knowledge of commercial production and advertising standards
• Experience working in a news-focused environment
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KTTC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience
- 5 or more years of experience in marketing, media, or creative services
- Expertise in multichannel marketing and digital media strategy
- Proven track record identifying and developing strategic partnerships
- Strong project management and organizational skills, including managing multiple concurrent initiatives
- Excellent verbal, written, and presentation communication skills
- Experience in the broadcast or media industry
- Proficiency with marketing analytics, social media platforms, and creative production tools
- Experience in lifestyle programming or on-air talent coaching
- At least 2 years of leadership or management experience
- Background in event planning and community engagement
- Knowledge of commercial production and advertising standards
- Experience working in a news-focused environment
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
