Director, Brand Creative, Jordan GC

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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role

The art of storytelling: Brand Creative is the voice of Nike’s heart and soul. We tell powerful stories across the entire brand ecosystem, leveraging both existing and emerging platforms to inspire, enable, and engage athletes*. Our work drives brand distinction and business impact, rooted in a deep understanding of athletes*, communities, and consumers.

We strive to move people with stories grounded in sport and street culture, igniting belief in what’s possible and inspiring them to achieve their own greatness.

WHO ARE WE LOOKING FOR?

The Head of Brand Creative, Jordan, GC is a critical leadership role within the GC Brand Creative Studio. We’re looking for an inspiring team leader, someone obsessed with the consumer, fluent in culture, and capable of shaping the future of one of the world’s most iconic brands through strategic thinking and innovative creative solutions.

This leader brings a deep passion for sport, street, and fashion culture, with an authentic understanding of the communities that embody originality, self-expression, and defiance. You must know how to build emotional connection and cultural relevance, expanding the power of Jordan beyond the game.

You will set the creative direction and lead internal and external multidisciplinary squads to execute a unified creative vision across all channels, in close partnership with Global and Geo leadership teams.

WHAT WILL YOU WORK ON?

You will develop and deliver best‑in‑class creative work against key brand and business priorities, ranging from global campaign extensions to locally-led storytelling.

You will lead a team of multi-disciplinary creatives across multiple projects, collaborating with storytellers, designers, writers, and producers to create work that is crafted, bold, and culturally resonant. You will drive creative excellence across simultaneous projects, ensuring the team delivers holistic, integrated work aligned to seasonal strategy and you will serve as a guardian of Jordan brand standards.

Your scope includes:

  • Creative Strategy
  • Concepting & Ideation
  • Brand Narrative & Art Direction
  • Spatial / Experiential Design
  • Distinctive storytelling across multiple channels

You will partner closely with Jordan Brand Management to align on short‑ and long‑term creative priorities driven by business needs, ensuring resources are strategically planned across capacity, budget, and agency support. You will be a thought partner in sharpening consumer insights and brand plans to ensure consistent storytelling and strong brand presence.

As an experienced people leader, you will coach and develop multiple creatives, creating opportunities for growth, performance excellence, recognition, and rewards. You will foster innovative thinking, collaboration, and teamwork across a diverse range of talent and teams.

WHO WILL YOU WORK WITH?

You will be the primary creative partner to the GC VP of Brand Creative and the GC Senior Director of Jordan Marketing. You will collaborate closely day‑to‑day with Jordan Brand Management and cross‑functional partners in Brand Marketing.

This role sits at the core of our marketing offense and spans a broad network of stakeholders. Strong relationships with Senior Leadership, Global creative teams, and Geo partners are critical to align strategies and deliver creative that scales. You’ll stay connected to Geo creative teams, sharing insights and pursuing collaborations that maximize resources and impact.

WHAT YOU BRING

  • Education: Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field
  • Experience: 8+ years in brand creative, communications, and/or marketing
  • Proven ability to define and develop creative direction and concepts with strategic thinking, sharp storytelling, and strong visual aesthetics—balancing craft with business outcomes
  • Strong understanding of sport, athletes*, and consumer behavior, grounded in thoughtful insights
  • Ability to articulate compelling creative vision to diverse teams, senior leaders, and external partners
  • Experience navigating a matrixed organization, influencing cross‑functionally while protecting brand standards
  • Ability to lead end‑to‑end creative development across multiple projects simultaneously
  • Strong knowledge of integrated marketing campaigns and how to concept and amplify across multiple channels
  • Proven capability managing external partners: creative/design agencies, artists, photographers, producers, project managers, and freelancers—leading work to meet expectations and brand standards
  • Innovative and comfortable exploring new creative solutions amid ambiguity
  • Strong awareness of industry trends and design developments, bringing fresh thinking into the work
  • Positive, agile, and growth‑minded leadership style

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

Nike Insights

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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