Director Brand & Content

We are the European leader in Human Risk Management. We disrupt outdated, check-box compliance training by applying behavioral science to turn people—the biggest attack surface—into their organization's strongest defense.

We are at a pivotal moment, accelerating our international growth and transforming our Marketing organization to scale efficiently. This is a high-impact leadership role for a creative visionary and pragmatic operator who will define and scale our powerful, mission-driven brand onto the global stage.

We're looking for someone who believes a bold, human-centric narrative is the key to winning in a highly technical market. If you can inspire a global movement and strategically connect creative output to business results, we want you.

We are open to hiring candidates remotely from Ireland or the UK. Candidates can also work remotely or in a hybrid arrangement from any of our office locations in Germany, or remotely from Spain, with a hybrid option available from our Madrid office.

Here's how you'll make a difference:

Global Brand Strategy & Architecture

• Elevate the Narrative: Lead the evolution of our global brand positioning and narrative, ensuring our unique value proposition is clear, compelling, and consistent across all international markets.

• Creative Direction: Own and define the next generation of our visual and verbal identity guidelines. Serve as the ultimate creative director, ensuring all output is high-quality, on-brand, and globally consistent while allowing for regional nuance.

• Pragmatic Scaling: Develop a brand governance model that supports scale and efficiency without sacrificing creative quality or consistency.

Content Strategy & Production Leadership

• Own the Content Strategy & Execution: Define and execute a global content strategy that establishes SoSafe as the leading voice.

• Thought Leadership: Partner with internal subject matter experts and our product marketing team to translate complex insights into actionable, engaging content that drives organic traffic, lead generation, and sales enablement.

• Content to Funnel: Ensure content is strategically mapped to the customer journey (TOFU, MOFU, BOFU), driving measurable brand lift and pipeline velocity.

International Communications & Public Voice

• Integrated Campaign Design: Develop and implement integrated communications plans that support business goals across Europe.

• Executive Advocacy: Oversee PR, media relations, and high-stakes communications. Advise and prepare executives for public appearances, keynotes, and media engagements, ensuring alignment with the core SoSafe mission.

• Flagship Ownership: Own and elevate the Human Firewall Conference into a globally recognized, branded thought leadership event, driving increasing industry recognition year over year.

Team Leadership & Business Impact

• Team Empowerment: Manage, mentor, and grow a high-performing, multidisciplinary team spanning Brand, Design, Social Media, and Communications. Instill a culture of creative excellence, autonomy, and accountability.

• Cross-Functional Leadership: Collaborate closely with People & Culture, GTM, and Product Marketing to seamlessly embed the brand story into product launches, talent attraction, sales enablement, and customer experience.

• Data-Driven Impact: Define and report on clear brand performance metrics (brand awareness, branded search, share of voice) and connect them directly to business outcomes (lead quality, customer trust, and talent pipeline).

What Success Looks Like at SoSafe

• You will have led the successful evolution of our brand, resulting in a significant and measurable increase in brand awareness and share of voice in target markets.

• A unified, compelling visual and verbal identity is consistently deployed and driving clear recognition, reinforcing our position as the European leader.

• Your strategy delivers a measurable uplift in brand-driven traffic and lead quality, proving the direct return on investment for brand building.

• Your team is empowered, highly functional, and delivering creative output that sets a new bar for the cybersecurity industry.

What makes you a great fit:

• 10+ years of experience in brand strategy, creative direction, and communications, with proven success in leading cross-functional teams in a high pace environment.

• You have experience leading large-scale content production and know how to work with a constellation of freelancers, agencies, and creators.

• Strategic Storyteller: You possess a rare ability to translate complex B2B concepts (e.g., behavioral science, human risk) into clear, emotionally resonant narratives and campaigns.

• Tech & B2B SaaS Scale-Up Experience: Proven track record in a B2B SaaS, managing brand strategy across multiple international regions.

• Pragmatic & Creative: You are comfortable working with ambiguity, moving quickly, and iterating (test & learn), while always pushing for creative excellence and high production quality.

• Excellent Communicator: Exceptional written and verbal communication skills, with a sharp eye for both the big picture and the critical details required for brand consistency.

• Data Literacy: You use data not just to report, but to optimize brand campaigns and effectively link creative spend to business growth.

• A collaborative and empathetic leader who builds strong, trusted relationships across organizational boundaries.

What we offer*

• Work/Life balance: Flexible hours, 33 vacation days

• Wellbeing and financial support: Access to Open Up, corporate discounts

• Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups

• And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ

*Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.

About Us

At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.

Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.

If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!