Director, Brand Communications

Posted 2 Days Ago
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New York, NY, USA
Hybrid
137K-160K Annually
Expert/Leader
AdTech • Marketing Tech • Software
The Role
Leads Dentsu Creative’s U.S. brand communications strategy across internal and external channels. Develops brand narratives, thought leadership, media relations, executive visibility, employee communications, and integrated campaigns. Advises senior stakeholders, manages communications initiatives and agency partners, oversees editorial planning, and leads a two-person marketing and communications team. Partners with global and cross-functional teams to strengthen reputation, elevate client stories, and position the brand across creativity, technology, culture, AI, and business transformation.
Summary Generated by Built In

Job Description:

The Director, Brand Communications is a strategic communications leader responsible for shaping and amplifying the Dentsu Creative brand across internal and external channels in the U.S. Reporting to the VP, Communications Lead, North America, this role develops integrated communications strategies that strengthen reputation, elevate thought leadership and client fame, and position Dentsu Creative at the intersection of creativity, technology, culture, and business transformation.


The ideal candidate is an exceptional storyteller, strategic relationship builder, and trusted advisor who partners closely with leaders across the creative business to translate priorities and innovations into compelling narratives. Balancing strategy with execution, the Director will identify high-impact client stories, lead thought leadership initiatives, support executive visibility, and drive communications programs that enhance Dentsu Creative's profile, influence, and business growth.


Key Responsibilities


Brand Narrative, Thought Leadership & Reputation

  • Shape and steward Dentsu Creative's brand narrative in partnership with the leadership team, ensuring consistency across key communications channels and audiences.
  • Develop integrated communications strategies that strengthen reputation, support business objectives, and reinforce Dentsu Creative's market position.
  • Identify, develop, and amplify high-impact stories across clients, capabilities, culture, innovation, and thought leadership.
  • Build and elevate executive thought leadership platforms through media, speaking opportunities, owned content, and industry engagement including brand sponsorships.
  • Partner with senior leaders to define communications strategies that support visibility, influence, and strategic business priorities.
  • Help position Dentsu Creative as a leader in creativity, technology, culture, AI, and business transformation through proactive storytelling and industry engagement.

External Communications & Media Relations

  • Lead communications plans for agency announcements, thought leadership initiatives, creative campaigns, events and key business moments.
  • Manage media relations activities, including messaging development, press materials, media outreach, and agency coordination.
  • Manage and support speaking engagements, awards, and industry opportunities that elevate the agency, its leaders, and its work.
  • Monitor emerging industry trends and identify opportunities to proactively insert Dentsu Creative into relevant conversations.

Internal Communications & Employee Engagement

  • Partner on the development and execution of internal communications that align employees to company priorities, initiatives, and culture alongside the senior manager of internal communications
  • Create leadership communications, including executive announcements, town halls, employee forums, and key organizational updates.
  • Manage editorial planning and communications calendars to ensure coordinated storytelling across business priorities and key moments.

Stakeholder Partnership & Communications Leadership

  • Serve as a trusted communications advisor to stakeholders across Dentsu Creative and the broader dentsu network.
  • Lead multiple communications initiatives simultaneously, balancing long-term planning with real-time business needs.
  • Foster strong cross-functional partnerships with marketing, social, creative, client, and corporate teams to deliver integrated communications programs.
  • Identify opportunities to improve communications processes, planning, and measurement to increase effectiveness and impact.

Dentsu Creative Integrated Brand Leadership 

  • Lead the Dentsu Creative Marketing & Communications support team, providing strategic direction and ensuring alignment across brand, communications, and marketing initiatives.
  • Manage and develop a team (2x direct reports) responsible for internal communications, brand communications, and marketing programs, fostering collaboration and high-quality execution.
  • Serve as the connective thread between U.S. Dentsu Creative stakeholders and the Global Dentsu Creative communications team, ensuring alignment to brand priorities, integrated planning, and consistent storytelling across markets.

Requirements

  • 10+ years of communications experience, preferably within advertising, marketing, media, or related industries. 
  • Proven experience developing integrated communications strategies that span earned media, executive visibility, thought leadership, internal communications, and brand storytelling. 
  • Strong media relationships, including experience working with advertising, marketing, business, technology, and trade media. 
  • Demonstrated success translating complex business priorities into compelling narratives and communications programs. 
  • Experience supporting executive communications and thought leadership initiatives. 
  • Excellent writing, editing, and verbal communication skills. 
  • Strong stakeholder management and relationship-building capabilities, with the ability to influence across functions and levels. 
  • Experience managing agency partners, communications initiatives, and multiple workstreams in a fast-paced environment. 
  • Ability to navigate ambiguity, exercise sound judgment, and advise senior leaders on sensitive communications matters. 
  • Proficiency with Microsoft 365, PowerPoint, SharePoint, Copilot, and communications/content management platforms. 

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles and Detroit). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.


The annual salary range for this position is $136,850-$160,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  


Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 


Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 


To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 


#LI-Hybrid

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Location:

New York - 150 E 42nd

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

  

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • 10+ years of communications experience
  • Experience in advertising, marketing, media, or related industries
  • Experience developing integrated communications strategies spanning earned media, executive visibility, thought leadership, internal communications, and brand storytelling
  • Strong media relationships with advertising, marketing, business, technology, and trade media
  • Demonstrated success translating complex business priorities into compelling narratives and communications programs
  • Experience supporting executive communications and thought leadership initiatives
  • Excellent writing, editing, and verbal communication skills
  • Strong stakeholder management and relationship-building capabilities
  • Experience managing agency partners, communications initiatives, and multiple workstreams in a fast-paced environment
  • Ability to navigate ambiguity, exercise sound judgment, and advise senior leaders on sensitive communications matters
  • Proficiency with Microsoft 365, PowerPoint, SharePoint, Copilot, and communications or content management platforms
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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