Director of Brand & Comms (IL)

Posted Yesterday
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Tel Aviv, ISR
Hybrid
Senior level
Artificial Intelligence • Information Technology • Logistics • Software • Automation
The Role
Lead and build the brand and communications function: define positioning and voice, run brand campaigns, own PR and media strategy, amplify founder/executive visibility, ghostwrite and coach leadership, and hire and scale the team while partnering with product and sales.
Summary Generated by Built In

We're building an agentic AI platform that helps enterprises transform complex business workflows into AI-powered operations. We work with leading global companies to identify high-value workflows, deploy AI agents into real business environments, and help organizations move from experimentation to measurable enterprise impact.

We believe AI adoption inside the enterprise isn't just a technology challenge. It requires business context, workflow understanding, change management, trust, ownership, and a clear path to value. That's where this role comes in.

We’re a well-funded, early-stage startup, hiring our Director of Brand & Communications to build and own our brand and narrative function from the ground up. This role is ideal for a hands-on, strategic operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with our founders to define how Reindeer shows up in the world.

You will own brand and communications end to end, from positioning and narrative through press, founder visibility, and owned content. You will also build the function itself: the team, the systems, and the standard for how we show up everywhere that matters.

We have a product we believe in and a clear shot at owning a category before anyone else defines it. You will shape how the market thinks about us, build the systems that scale that story, and own our brand and reputation as the proof you’re winning.

Your Impact

Brand & Narrative Strategy

  • Own Reindeer’s positioning and voice, and turn it into a brand system that scales across every campaign, channel, and touchpoint

  • Conceive and run brand campaigns, from the big idea to the assets to how it shows up across every channel

  • Set the editorial vision and voice guidelines that keep every piece of content on-brand as we scale

Communications & PR

  • Set the media strategy, build the press relationships, and land the earned coverage that puts Reindeer in front of the people who matter

  • Own the comms and media engine end to end, from proactive pitching to reactive response

Founder & Executive Visibility

  • Turn our founders into recognizable voices through bylines, podcasts, panels, and the right rooms

  • Ghostwrite, coach, and source the opportunities that keep them visible without eating their time

Team & Function Building

  • Hire and grow the brand and comms function as we scale, setting the standard for how we show up everywhere

  • Report directly into leadership, and partner closely with founders, Sales, and Product on positioning and go-to-market

What It Takes
  • 5+ years in comms, PR, brand, content, editorial or journalism or founder/exec visibility somewhere in there. (Or a portfolio strong enough to make years irrelevant.)

  • A track record of earned media and/or founder thought leadership you can point to: placements you landed, bylines you shaped, voices you built.

  • Existing media instincts and ideally relationships you know what makes a story land and you're comfortable pitching it yourself.

  • A portfolio or writing samples showing range and a distinct voice: positioning you've shaped plus published work (essays, launches, campaigns, coverage) you can say "I made that" about.

Excellent written English and a high editorial standard you hold yourself to.

Skills Required

  • 5+ years in comms, PR, brand, content, editorial, journalism, or founder/executive visibility
  • Track record of earned media placements and/or founder thought leadership built
  • Strong media instincts and comfort pitching stories
  • Existing media relationships
  • Portfolio or writing samples showing positioning, published work, campaigns or launches
  • Excellent written English and high editorial standards
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The Company
HQ: New York, New York
13 Employees
Year Founded: 2024

What We Do

Reindeer automates backoffice workflows in industries like logistics, supply chain, banking, finance and more. The work we target is manual, time-consuming, and hard to document completely. Our approach is different because we focus on process mining before and after automation. We capture the messy, realistic side of how work gets done, train AI agents with small sample sets, and continuously retrain them with human-in-the-loop processes as your business changes. This keeps AI accurate and prevents the drift and hallucinations that cause implementations to fail. The platform adapts to whatever process creates the most friction for your team. We've successfully automated workflows like payment approvals, quote management, and document processing for Fortune 500 companies like Hellmann Worldwide Logistics and Papaya.

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