Director, Brand Activation & Partnerships- Away From Home

Posted 3 Days Ago
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Chicago, IL
Hybrid
Senior level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
We are on a journey to create a digitally-powered, agile-enterprise. Join us!
The Role
The Director of Brand Activation & Partnerships at Kraft Heinz is responsible for implementing customer-centric marketing strategies, leading a team, defining KPIs, creating impactful content, and developing relationships with executives across the foodservice industry to enhance brand performance.
Summary Generated by Built In

Job Description
Kraft Heinz Away From Home (AFH) is a rapidly growing and focus business within Kraft Heinz, known for bringing our iconic global food brands to life in the foodservice channel. The Director, Brand Partnerships for AFH is responsible for shaping and executing our customer-centric marketing strategies through high-impact experiences with consumers and delivering value. Responsible for leading a team of 10+, this role is at the center of executing our strategy in partnership with Sales and our Culinary team. This role also interacts with customer and industry partners, developing direct relationships to effectively drive the marketing agenda and support the overall channel/customer strategy.
Essential Functions & Responsibilities

  • Leadership: Mentor, guide and lead a team of 10+, fostering their growth and development for long-term success at Kraft Heinz
  • Performance Measurement: Define key performance indicators (KPI's) and regularly report on the effectiveness of investments and customer marketing initiatives
  • Content Development: Oversee the creation and elevate customer-facing content, including presentations and channel/customer specific brand value propositions and case studies
  • Executive Presence: Interact with executives at companies of all sizes, including some of the biggest QSR's, FSR's and multi-national organizations in the world.
  • Industry Acumen: Leverage consumer insights, financial analysis and industry knowledgebase to deliver end to end value


Expected Experience & Required Skills

  • Prior experience of significant responsibility in AFH (foodservice) marketing, brand management or strategic sales roles
  • Track record for developing and growing a team of significant size
  • Experience developing external relationships with senior executives and a proven ability to influence decision making to drive initiatives forward
  • P&L competency or ability to analyze business cases through financial acumen
  • Self-starter mentality with a positive attitude to make a difference each day
  • Demonstrated ability to adapt to changes in business, customer, and consumer needs
  • Pro-active problem solver, with the ability to assess an issue and develop action steps for resolution
  • Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal
  • An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.


Work Environment & Schedule
Work in-office is hybrid with 3 days per week in AON office and 30-40% travel to customers, conferences etc. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations.
Physical demands include but not limited to

  • Willingness to drive and/or travel as needed (projected 35-40%)
  • Operate a computer and view screens for ~100% of work schedule


Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected] .

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The Company
HQ: Chicago, IL
38,000 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

At the heart of this journey is our ambition to create an enterprise where powerful AI solutions augment humans and where small mission-based teams are in relentless pursuit to solve tangible problems for our consumers, customers, and the enterprise. That ambition requires us to create a modern cloud and data ecosystem - a one of its kind that becomes the neural network of our company. We want you to bring your tech-self to us. We use Python, R, Spark, React, Tableau, Snowflake, Azure, and others to solve the problem on hand. In-turn, you can look forward to high-impact challenges, no bureaucracy, entrepreneurial small teams, and a unique opportunity to create and build something bold, awesome, and impactful – all while honoring our 150-year heritage and a portfolio of 200 iconic and emerging brands!

Why Work With Us

Our ambition is to become a best-in-class Digital leader by making data-driven investments that drive smarter business decisions. You’ll invent the next wave of augmented intelligence products where software & humans work side-by-side to rethink every aspect of our company. You’ll make an imprint & leave your legacy on every part of our business.

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Kraft Heinz Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.

Typical time on-site: 3 days a week
HQChicago, IL
United Kingdom
Canada
Netherlands
India
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