Job Overview
We are currently seeking an accomplished B2B leader to join our team as a highly influential Director. In this pivotal role, you will spearhead our rapidly expanding B2B sales channel at Bob’s Discount Furniture. This is a hands-on, high-ownership role ideal for someone with deep digital marketing expertise who also has the vision and drive to lead a business unit.
In this pivotal role, you will serve as the GM of our B2B program—owning strategy, execution, and results across marketing, sales, and operations. You’ll build the marketing engine from the ground up, starting as the lead doer across digital channels, CRM, and content, while preparing the foundation to scale a team as we grow.
In this role, you will take ownership of our B2B program, driving success in the social services sector and leading expansion into new verticals. By building a high-performing team, innovating, and implementing effective systems and controls you will establish Bob’s Discount Furniture as a trusted partner for organizations nationwide.
At Bob’s Discount Furniture, we value the unique skills and experiences that each candidate brings. Success in this role is driven by a combination of technical expertise, problem-solving abilities, behavioral and leadership skills, and customer focus. If you thrive in a dynamic environment and enjoy leveraging your skills to make an impact, this is the perfect opportunity for you!
Key Skills for Success
To excel in this role, you will need to demonstrate strengths in the following skill areas:
Core Competencies & Expertise
Marketing Execution: Be the hands-on architect of our B2B marketing program. Lead campaign strategy, SEO/SEM, CRM/email, content, and performance marketing to generate leads and grow share.
Strategy: Iterate and execute the B2B strategy to drive growth initiatives; leveraging insights, innovative approaches, and cross-functional resources to identify and capitalize on new opportunities .
People & Culture: Attract, develop, and retain top talent by providing coaching, fostering development, and creating clear paths for career progression. Build an inclusive, high-performing team committed to innovation and collaboration.
Sales Operations: Transform the Sales CRM system into a growth driver by ensuring adoption, aligning processes, and leveraging insights to enhance pipeline visibility, forecasting, and client engagement.
Sales Leadership: Lead the sales team through a culture of accountability, aligning initiatives with business goals, and implementing systems to drive performance and ensure scalability.
Operational Excellence: Drive operational excellence by streamlining processes, leveraging data and technology, and ensuring operations stay ahead of evolving business needs.
Client Collaboration: Collaborate with key clients to co-create value, drive innovation, and ensure the B2B program evolves to exceed expectations.
Budget Management: Plan and manage departmental budgets to maximize ROI, prioritize high-impact initiatives, and support the company’s strategic goals.
Cross-Functional Collaboration: Partner with other departments to align operations and deliver a seamless customer experience.
Market Leadership: Stay ahead of industry trends, positioning the program as a leader in the market and anticipating future needs.
Preferred Competencies & Skills
Expertise in B2B marketing strategies, CRM digital marketing in particular.
5+ years of sales leadership experience in a B2B environment, preferably within the retail or social services sector.
Strategic thinker with the ability to analyze market trends, identify growth opportunities, and make data-driven decisions.
Proven track record of driving high double-digit sales growth and exceeding targets while optimizing expenses to drive profitability.
Entrepreneurial mindset with a passion for innovation and the ability to identify and capitalize on market opportunities.
Exceptional leadership and team management skills, with the ability to inspire and motivate teams to achieve outstanding results.
Excellent communication, collaboration, and relationship-building abilities.
Who We Are
At Bob’s, we have fun, we love what we do, and we’re growing fast! As one of the leading omni-channel furniture retailers in the country with over 190 stores, we’re committed to creating a workplace that values skills-based hiring, diverse perspectives, and an inclusive culture where everyone can thrive.
How We Will Support Your Success
We know you have many choices when it comes to your career. At Bob’s, we invest in your growth, well-being, and career advancement.
Benefits & Perks
Competitive Medical, Dental, and Vision Insurance
Generous paid time off, including vacation, personal days, sick leave, holidays, and your birthday!
401(k) Profit Sharing Plan with a generous company match
Pet Insurance and employer-paid Life Insurance options
Professional Development: Tuition reimbursement, on-demand learning, and career progression pathways
Employee Discount starting on Day 1, plus exclusive partner discounts
And so much more!
Our Culture & Core Values
At Bob’s, we believe in fostering a positive, inclusive, and skill-driven work environment. Our core values-Honesty, Integrity, Transparency, Community, Safety, Diversity, Accountability, and Fun—guide everything we do. We’re not just a workplace; we’re a team that supports and celebrates each other!
Minimum Qualifications
Bachelor's degree in business, marketing, or related field.
5+ years of B2B (business-to-business) leadership experience, preferably in retail or social services.
5+ years experience owning strategy, execution, and results across marketing, sales, and operations.
Proven track record in sales growth and sales leadership.
Deep, hands-on marketing experience, specifically digital marketing.
Experience handling CRM strategy.
Physical Demands
Standard office and remote work environment; occasional travel may be required.
Expected Base Pay Not Including Potential Commissions, Incentive, Bonus, etc. Opportunities:
130-150k base salary + bonus target
It is policy of Bob’s Discount Furniture, Inc., to provide equal employment opportunity to all employees and applicants for employment. No person shall be discriminated against or harassed because of race, religion, color, sex, age, national origin, disability, pregnancy, citizenship, veteran or military status, or any other protected status in accordance with federal, state or local law.
If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
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What We Do
When Bob Kaufman opened the first Bob’s Discount Furniture in Newington, Connecticut in 1991, he had a mission: to provide unmatched value while never sacrificing integrity or honesty to do so, meaning no deception or phony gimmicks. That became “the Bob’s Way,” and it remains our approach to this day, with more than 170 home furnishings stores located across the U.S. Shop in-store and online at mybobs.com Our mission extends beyond just providing excellent furniture at everyday low prices, though. We also have a goal to help better the communities surrounding each of our locations through the Bob’s Outreach program and the Bob’s Discount Furniture Charitable Foundation, but those are just the beginning. We donate a total of more than $2.75 million to charities each year because we believe that giving back is our responsibility and privilege as a company. In addition to offering high-quality products at unbeatable prices, we also aim to provide an unparalleled shopping experience with on-the-house treats. Pop into one of our in-store cafés and you’ll see that we also collect donations. All the money collected through Bob’s Café Collections for a Cause is matched by Bob’s, and 100 percent of those donations go to a number of charities such as the Special Olympics and Operation Homefront. Interested in a career with Bob’s? We employ 5,000 employees across our 160 locations, all of whom contribute to the high level of integrity and transparency Bob’s is known for. We provide career growth and training as well as competitive compensation and benefits in a fun and fast-paced environment. Join us in our goal to make Bob’s a household name in furniture from coast to coast by looking into our job listings on LinkedIn as well as https://www.mybobs.com/careers. If you’d like to get to know more about our company and why we take such pride in what we do, connect with us on Facebook at https://www.facebook.com/mybobs/ and follow us on Instagram & Twitter @MyBobs.
