Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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The Business Insights, Data & Intelligence (BIDI) team sits at the heart of this work—turning data into strategic insight that drives storytelling, campaign performance, and business outcomes.
Burson is seeking a Director to join our Business Insights, Data & Intelligence team. This role requires a balance of analytical rigor, strategic thinking, AI fluency, and client leadership. The ideal candidate will be client-facing and have a strong understanding of social media listening, cultural and competitor trends, analytics reporting, excellent research and writing skills, and overall, understands the importance of building strategies to support integrated campaigns, with a passion for turning data into stories.
What you'll do:- Lead the development of strategic insights that inform communications, marketing, and reputation-driven campaigns.
- Translate data into clear narratives and recommendations for senior client stakeholders.
- Proactively deep dives into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion for the team to deliver data-led findings in a way that makes sense for each brand.
- Monitor, track, and evaluate earned and owned organic campaign performance analytics, based on client KPIs, targets and baselines.
- Identify trends, cultural signals, and audience behaviors.
- Oversee social listening programs using tools such as Brandwatch, Sprinklr, and similar platforms ensuring data integrity and methodological rigor.
- Apply AI capabilities to enhance insight generation, trend detection, and forecasting while helping to evolve Burson’s AI-enabled analytics and intelligence approaches.
- Provide easy to understand social analytics with strategic implications relating to the overall brand objectives and work within a team to develop and execute creative digital and social media content.
- 7+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry, with a deep understanding of its unique data landscapes, client demands, and strategic challenges.
- Strong background in social media analytics and social listening.
- Proficient understanding of social listening, particularly with experience using Sprinklr for analytics, in addition to other Boolean Language and platforms, like Brandwatch, Meltwater, etc.
- Proven ability to translate data into strategic insights.
- Experience with generative AI models and integrating AI into operational workflows.
- Client-facing communication skills, with a track record of translating complex technical concepts into clear, concise, and impactful business recommendations for senior stakeholders.
- Proven ability to manage multiple projects concurrently, prioritize effectively, and drive results in a fast-paced environment.
- Excellent storytelling and presentation skills.
- Detail-oriented while keeping sight of bigger picture/trends; intellectually curious.
- Keen eye for data trends and the ability to investigate and extract insights and stories.
- Excellent written and verbal communications skills.
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future
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