The Role
Lead and scale a team of BDRs, driving revenue through various lead sources while optimizing the sales process and collaboration across departments.
Summary Generated by Built In
About Dynatron
Dynatron is transforming the automotive service industry with intelligent SaaS solutions that deliver measurable results for thousands of dealership service departments. Our proprietary analytics, automation capabilities, and AI-powered workflows empower service leaders to increase profitability, elevate customer satisfaction, and operate with greater efficiency. With accelerating demand and a rapidly expanding product ecosystem, we’re scaling fast, and we’re just getting started.
The Opportunity
We are seeking an experienced Director of Business Development to join our Sales Leadership team. This role will lead, coach, and scale a high-performing existing team of Business Development Representatives (BDRs). This role is responsible for driving revenue through and targeted regional outbound prospecting, inbound marketing leads, warm leads from events, campaigns and partners/affiliations.
The ideal candidate is a coach with strong SaaS sales leadership experience, a data-driven and operational mindset and a passion for developing talent. You will work closely with Sales, Marketing, Sales/Revenue Operations, Sales Enablement and Customer Success to optimize the full revenue funnel from prospecting / first touch to Discovery meetings and introductory qualification calls.
BDR Team Leadership & Coaching
Dynatron is transforming the automotive service industry with intelligent SaaS solutions that deliver measurable results for thousands of dealership service departments. Our proprietary analytics, automation capabilities, and AI-powered workflows empower service leaders to increase profitability, elevate customer satisfaction, and operate with greater efficiency. With accelerating demand and a rapidly expanding product ecosystem, we’re scaling fast, and we’re just getting started.
The Opportunity
We are seeking an experienced Director of Business Development to join our Sales Leadership team. This role will lead, coach, and scale a high-performing existing team of Business Development Representatives (BDRs). This role is responsible for driving revenue through and targeted regional outbound prospecting, inbound marketing leads, warm leads from events, campaigns and partners/affiliations.
The ideal candidate is a coach with strong SaaS sales leadership experience, a data-driven and operational mindset and a passion for developing talent. You will work closely with Sales, Marketing, Sales/Revenue Operations, Sales Enablement and Customer Success to optimize the full revenue funnel from prospecting / first touch to Discovery meetings and introductory qualification calls.
BDR Team Leadership & Coaching
- Lead, manage, and develop a high-performance territory based team of 10+ Sales Development Representatives
- Set clear activity, metrics, quality, and pipeline generation expectations
- Conduct regular 1:1s, call coaching, deal qualification reviews, and performance feedback
- Own team pipeline and meeting-booked targets, ensure consistent qualification and seamless handoff of opportunities to Regional Sales Executives
- Drive follow-up and conversion of:
- Inbound marketing-qualified leads (MQLs)
- Event, webinar and social media campaign leads
- Partner, affiliate and referral leads
- Targeted regional outbound prospecting campaigns
- Monitor and improve key funnel metrics (speed-to-lead, connect rates, conversion rates)
- Define, enforce, and optimize BDR qualification standards and messaging
- Partner with Sales Operations to maintain CRM accuracy, reporting, and dashboards
- Ensure BDRs effectively leverage sales engagement and intelligence tools
- Maintain consistent handoff processes and feedback loops to Regional Sales Executives
- Work closely with Marketing to:
- Align on ICP, lead scoring, routing, and campaign priorities
- Provide feedback on lead quality and messaging effectiveness
- Support on-brand messaging and value proposition
- Partner with Sales leadership to:
- Align on opportunity definitions and acceptance criteria
- Support territory planning and coverage models to support company growth
- Implement best practices for BANT, qualifications of prospects and Discovery motion
- 10+ years of B2B SaaS sales experience, including 5+ years managing BDR teams
- Proven success leading Inside Sales / BDR teams focused on pipeline generation
- Experience managing teams of 10 – 15 BDRs in high-volume environments
- Strong understanding of inbound, outbound, and event-based lead motions
- Expertise with CRM, prospecting and sales engagement tools and systems (Salesforce, Sugar, Hubspot, SalesLoft, etc)
- Excellent coaching, communication, and performance management skills
- Experience in a mid-market growth-stage SaaS company (200–500 employees)
- Background as a proven top-performing BDR Manager
- Data-driven approach with strong analytical and operational capabilities
- Pipeline generated per BDR and team-wide
- Qualified meetings / Discovery calls set and accepted opportunity rates
- Lead response time and speed-to-lead performance
- Conversion rates from MQL → SQL
- BDR ramp time, productivity, and retention
- High-performance culture grounded in innovation, collaboration, and continuous learning.
- Remote-first workplace offering autonomy, flexibility, and deep cross-functional partnership.
- Competitive compensation and comprehensive benefits package.
- Comprehensive health, vision, and dental insurance
- Employer-paid short- and long-term disability and life insurance
- 401(k) with competitive company match
- Flexible vacation policy and 9 paid holidays
- Remote-first culture
Top Skills
Hubspot
Salesforce
Salesloft
Sugar
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The Company
What We Do
At Dynatron Software, we help automotive service departments increase revenue and profitability with our suite of automotive fixed operations data analytics software, comparative insights, and expert coaching.
Chaired by industry luminary Les Silver, Dynatron Software has over 24+ years of experience building solutions focused on improving revenue and increasing profitability.
Dynatron currently has 175 employees located across the United States!
➤Our Company Mission
We strive to be a people-first company where employees enjoy coming to work, the people they work with, and are given the autonomy to succeed. Our company culture is built on a foundation of teamwork, accountability, integrity, clear communication, and positive attitudes.
Our experienced executive team leads by example, creating a positive work environment where feedback is straightforward and your hard work is rewarded. This approach has led Dynatron to consistent and steady growth across multiple areas year over year.
