The Role
Lead B2B media strategy for clients, optimizing media mix and ensuring alignment between sales and marketing to drive measurable revenue outcomes.
Summary Generated by Built In
The Role
As the Director of B2B Media Strategy at Wpromote, you’ll help enterprise and high-growth clients turn complex business goals into measurable marketing success. This is an individual contributor role, focused on leading strategic direction and cross-channel integration rather than direct people management. You’ll build integrated go-to-market strategies that connect media, operations, and revenue alignment—driving real impact from first impression to closed-won deal.
What you’ll focus on:
- Media strategy: Shape the right channel mix, audience targeting, creative approach, and measurement framework using the latest B2B martech, adtech, and datatech tools.
- Operational consulting: Apply proven frameworks to design scalable, high-performing media and data systems.
- Revenue alignment: Partner with sales and marketing to close the gap between awareness and revenue, speeding up pipeline growth.
- Messaging strategy: Match the right message with the right audience to move accounts through the funnel efficiently.
You’ll work closely with channel experts, client services, and analytics teams while collaborating directly with client-side sales and marketing leaders. This role is ideal for someone with deep B2B expertise, strong executive presence, and the ability to turn strategic vision into hands-on execution in a fast-paced, competitive space.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $134,000- $155,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-SD
#LI-Remote
You Will Be
- Media Strategy & Execution
- Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.
- Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.
- Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs.
- Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.
- Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.
- Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.
- Leading and collaborating with Wpromote’s internal channel teams to align and execute integrated, high-impact strategies.
- Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
- Providing client and industry-specific thought leadership
- Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
- Operational Consulting & Design
- Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.
- Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.
- Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.
- Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.
- Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.
- Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.
- Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.
- Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design.
You Must Have
- B2B Media Strategy & Practitioner Skills:
- 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
- Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
- Practitioner-level working knowledge of:
- Analytics tools: GA4, Adobe Analytics
- Tagging & tracking: Google Tag Manager (GTM) or equivalent
- Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
- SEO/content tools: SEMrush, Ahrefs, or equivalent
- Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
- Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
- Operational Consulting & Design Skills
- Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
- Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
- Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
- Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.
- Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.
- Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams.
- Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.
- Nice to Have:
- Experience in B2B SEO and content syndication strategy.
- PR and earned media strategy experience within a B2B context.
- Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
- Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Top Skills
6Sense
Adobe Analytics
Adtech
Ahrefs
B2B Martech
Datatech
Demandbase
Dsps
Ga4
Google Ads
Google Tag Manager
Hubspot
Linkedin Ads
Marketo
Meta Ads
Pardot
Salesforce
Semrush
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.
Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
