Director, B2B Marketing Content and Campaigns

iHeartMedia

                                                                             

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The audio revolution is here – and iHeart is leading it!  iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.  In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;

• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

• iHeartRadio is the #1 streaming radio digital service in America;

• Our social media footprint is 7 times larger than the next largest audio service; and

• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

                                                                             

What We Need:

iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest live events and conversations in the nation for fans and advertisers. The B2B Marketing Team tells our story to the advertising community, leading iHeartMedia go-to-market, sales enablement, B2B events and B2B content. Sitting at the center of the organization, our goal is to build messaging, materials and campaigns that elevate the iHeartMedia brand and drive results. As Director, B2B Marketing Content and Campaigns, you’ll lead iHeartMedia content marketing reaching agencies, national brands and SMBs. Responsible for planning and execution of multi-channel content marketing efforts, this role is a terrific opportunity to launch and manage high profile B2B content initiatives at iHeartMedia. If you’re looking for the chance to build and execute an industry-leading content marketing discipline, this is the role for you!

                                                                             

What You'll Do:

• Lead multi-channel content strategy and execution, achieving growth targets for awareness, consideration, lead gen and pipeline growth.
• Create scaled educational content for iHeartMedia and our products and services.
• Activate the B2B content flywheel to reach new clients, current advertisers, and deliver relevant, high-value content at the right moment in the customer journey.
• Lead strategy and execution of full-funnel campaigns, based on deep expertise in content campaigns that convert.
• Build, own and optimize the B2B Marketing Content Calendar.
• Author and lead full spectrum of B2B content, from thought leadership to how-to articles, panel session descriptions to emails that drive leads, using AI tools to scale.
• Create content strategy informed by AEO and SEO best practices, iterating at the pace of industry change.
• Collaborate with Consumer Insights and Product SMEs across the organization to develop campaign content, tailored to each audience segment, and supporting ABM goals.
• Evolve social strategy for iHeartMedia, achieving growth and engagement targets for social content.
• Identify new platforms and paid partnerships to engage our audience, and own the strategy and execution.
• Manage and mentor B2B Social Media Manager, ensuring successful execution of content strategy.
• Analyze content performance against KPIs and quickly optimize campaigns to ensure continued growth.
• Manage distribution partnerships to support priority content and initiatives.
• Identify and report key metrics to show progress against content marketing goals.
• Know, implement and educate others on latest practices in AEO and SEO, ensuring the iHeartMedia B2B content strategy reflects advertiser behaviors and our competitive strengths.
• Build content that meets the needs of advertisers at each stage of the customer journey.

                                                                             

What You'll Need:

• Proven experience developing scaled B2B marketing content for advertisers with demonstrated results.
• Strong POV on right platforms/partners to reach our audience, rooted in experience and data.
• Deep expertise in attribution and measurement, and how to deploy against campaign and evergreen content.
• Strong, hands-on experience using AI tools to help create scaled B2B content in multiple formats for multiple audiences.
• B2B campaign execution experience, including KPI setting, measurement and optimization.
• Experience mapping consumer journeys and executing plans that support them.
• Experience building and executing B2B campaigns with content at the center.
• Confident, collaborative partner highly effective at working across teams and levels to drive projects forward.
• Experience managing direct report, providing effective feedback that inspires excellence.
• Experience identifying, tracking and reporting KPIs for long-and short-term goals.
• Proactive marketer who applies deep expertise in B2B content marketing to build, optimize, communicate plans and recommendations quickly.
• Manage multiple priorities at once.
• Practices belief that urgency and accountability win.
• Strong project management skills to drive projects forward strategically to achieve project goals.
• Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated.
• 8-10+ years of experience in marketing to advertisers is required. Audio industry experience is preferred.   

                                                                             

What You'll Bring:

Compensation:

Salary to be determined by multiple factors, including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

$120,000 -$150,000

                                                                             

Location:

New York, NY: 125 West 55th Street, 10019

                                                                             

Position Type:                                                                                             

Regular

                                                                             

Time Type:

Full time

                                                                                 

Pay Type:

Salaried

                                                                                 

Benefits:

iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employer sponsored medical, dental and vision with a variety of coverage options

• Company provided and supplemental life insurance

• Paid vacation and sick time

• Paid company holidays

• A Spirit day to encourage and allow our employees to more easily volunteer in their community

• A 401K plan

• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

• ​A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

                                                                             

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

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