The Director of B2B Growth Marketing will shape the growth engine for our most valuable customers, defining how they discover, adopt, and scale our products. This is a rare opportunity to build a high-impact marketing function from the ground up and influence both product direction and revenue strategy.
You will get to
Own the growth engine by designing and executing multi-channel demand generation campaigns that target, engage, and convert our highest-value Ideal Customer Profile and strategic accounts.
Build and scale an advanced Account-Based Marketing (ABM) practice that includes account prioritization, personalized campaigns, intent-driven outreach, executive-level engagement, and cross-functional orchestration with sales and customer success.
Drive post-acquisition adoption and expansion campaigns (onboarding, nurture, upsell, cross-sell) that accelerate product activation, value realization for customers, and long-term usage within our strategic customers.
Develop and manage key performance metrics across acquisition funnel and customer engagement journey and continuously optimize campaigns based on data, insights and ROI.
Partner closely with Sales, Customer Success, and Sales Operations to ensure seamless lead handoff, pipeline acceleration, and adoption/usage of our products within acquired accounts.
Lead and mentor a high-performing team focused on strategic account B2B acquisition & adoption, fostering a test-and-learn culture, rigorous experimentation, and strong cross-team collaboration.
10+ years experience leading B2B growth or revenue marketing function for enterprise/top-tier accounts (especially SaaS/technology) including demand generation and account based marketing.
Strong experience with account-based marketing strategies and executing campaigns tailored to specific accounts/personas.
Proven success driving revenue outcomes for SaaS companies
Deep expertise in demand generation tools, metrics, and full-funnel performance measurement.
Solid ability to collaborate with our frontline teams to align marketing efforts with business goals and customer success.
Experience running experiments (A/B testing, funnel optimization), and translating insights into action.
Excellent communication and leadership skills; ability to build, lead, inspire a cross-functional team.
Experience working in a dynamic, growth-oriented environment — comfortable balancing strategic thinking and hands-on execution.
At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.
Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Top Skills
What We Do
Join our mission to give the people power to unlock life’s next chapter.
Our homes are the heartbeat of our lives, and we believe that finding a home shouldn’t be so hard in today’s always-on world. That’s why we’re reimagining the traditional rules of real estate to make it easier than ever to move from one home to the next.
Our journey began nearly 15 years ago with a handful of employees and one big idea: to make it radically easier for people to move. We began by helping people understand and track their homes with the Zestimate, our proprietary algorithm, and then with advanced technology and valuable connections with real estate professionals. Today, Zillow has become a household name. People are more likely to search for “Zillow” than “real estate,” and our name is often used as a verb.
While other industries have ushered in a new era of convenience, the time for seamless and convenient real estate experience is now. This is our next chapter as a company.
We’re looking for smart, passionate adventurers to join us as we reimagine the real estate transaction and change the way people buy, sell, rent and finance their homes.
