Director, Audience & Insights

Job Description:

As the Director, Audience & Insights, you will be a leader in pioneering growth for our client through an audience first, people-based marketing approach. You will bring a point of view across business dynamics, cultural + societal shifts, audience insights, media trends, creative influences, and tech innovations that inform media channel and partnership recommendations. You will play an important role in our team's hybrid offering combining the best of Strategy, Research & Insights and Data Science into an integrated product that advances our client's position as a best-in-class modern marketer that inspires performance.

You will take a lead in the strategic planning process, developing relationships with Planning leads, nurturing an indispensability with clients, and maximizing collaboration potential with creative agencies and vendor partners alike. You will identify solutions, partners and collaborations that can move towards an eventual answer.

Playing an important leadership role on the team, you will also mentor team members – impartation of knowledge, debriefing for areas of improvement and identifying opportunities to stretch team members for growth. You will also be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in.

This is a remote position reporting to EVP, Technology, Data and Analytics.

Ideal Candidate Superpowers

• Desire to explore the unknown for the sake of uncovering 'amazing'
• Experience translating numbers into meaningful intelligence
• Natural connector and ability to use network to lead collaboration
• Create team environment of empowerment / celebration
• Hands on expertise with multiple audience/insights tools - both internal and external

Qualifications

• Bachelor's Degree and 10+ years' experience in strategy, research, and/or planning – Tech client experience a plus
• Experience in leadership defined as exerting influence from a product, relationship, and process perspective in previous roles
• Portfolio of past deliverables covering business intelligence, target engineering, consumer insights, media strategies, vendor ideation, thought leadership
• Success in building 360-degree relationships – with key stakeholders, among peers and with mentees
• Command of syndicated resources - MRI-Simmons, GWI, Numerator / Competitrack, YouGov, Nielsen Ad Intel, eMarketer, Mintel, Forrester, Social Listening tools (Brandwatch, Buzzsumo, Unmetric
• Ability to learn and master bespoke tools

The annual salary range for this position is $113,000 - $182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Applications are being accepted on an ongoing basis.

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Location:

New York - 150 E 42nd

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent