Director of Audience Growth

Posted Yesterday
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Irvine, CA
Hybrid
Senior level
Agency • Angel or VC Firm • Co-Working Space or Incubator • Digital Media • Enterprise Web • Software • Consulting
Cie: Igniting innovation.
The Role
The Director of Audience Growth will lead social marketing efforts, create impactful marketing campaigns aimed at automotive enthusiasts, and drive audience engagement through innovative strategies and storytelling. This role involves mentoring team members and staying updated with marketing trends to maximize campaign effectiveness.
Summary Generated by Built In

About Cie 

Cie is a Venture Studio that specializes in accelerating both innovation for large enterprises and growth for emerging startups. We invest as a partner from ideation to completion. 

We’re looking for a visionary and hands-on Director of Audience Growth to join our marketing team! This role is ideal for a creative thinker and storyteller who is passionate about building authentic communities for auto-enthusiasts and alike. 

  • Named top 3 places to work in 2024 by BuiltIn LA 
  • From Zero to One’: How Cie’s Culture Helps New Ideas Shine 

 
Key Responsibilities 

  • Social Marketing Leadership:
    • Own and drive all social marketing and influencer initiatives.
    • Develop and implement innovative strategies to grow the audience, with a focus on automotive enthusiasts and adjacent communities. 
  • Creative Ideation and Campaign Execution:
    • “Live in the future” to conceptualize groundbreaking marketing approaches.
    • Ideate, plan, and execute new and impactful campaigns. 
  • Client Engagement and Storytelling:
    • Present ideas and campaign strategies to the client with impeccable storytelling and persuasive communication skills. 
  • Team Leadership and Collaboration:
    • Be actively involved in the day-to-day details of all projects.
    • Guide, coach, and inspire the team while contributing as a key player to ensure success. 
  • Content and Trend Analysis:
    • Stay immersed in the automotive space and other industries to generate insights and inspiration.
    • Remain at the forefront of emerging social media and marketing trends. 
  • Paid Marketing Expertise:
    • Understand and manage paid marketing initiatives to maximize reach and impact.
       

Qualifications 

  • Proven track record of driving audience growth through social marketing and influencer programs. 
  • Exceptional creativity and ability to think strategically about future-facing marketing opportunities. 
  • Strong storytelling skills with experience in client-facing presentations. 
  • Hands-on leadership style with a passion for being involved in every detail. 
  • In-depth knowledge of social media platforms, marketing tools, and emerging trends. 
  • Experience in the automotive industry or a related field is a plus. 
  • Familiarity with paid marketing campaigns and their implementation. 

 

Beyond the paycheck 

You will be a critical part of our core team and have influence over the direction of our portfolio companies.  

Growth: We support and invest in your career development    

Benefits:   

  • Profit-sharing units and start-up units 
  • Medical, dental, and vision insurance 
  • Supplemental benefits  
  • 401k with employer match  
  • Generous paid time off 

What the Team is Saying

Stephen Adams
Jason Robinson
Kristin Cline
Pia Mulligan
Pranav Khandelwal
Mike Sabounchi
Whitney Carden
Kiersten Regele
Steve Swanson
Frances
Gladiz
Rory
Alvin
Kelly
The Company
HQ: Irvine, CA
65 Employees
Hybrid Workplace
Year Founded: 1999

What We Do

Cie is a venture studio that serves as an innovation lab and accelerator for bold entrepreneurs who want to transform disruptive ideas into thriving ventures.

Cie blends Silicon Valley DNA with the business maturity of serial entrepreneurs, seasoned venture capitalists, and Fortune 500 executives. Combined with the team’s strategic and operational expertise in technology, product development, brand building, and customer acquisition, Cie consistently drives positive outcomes across a wide range of business challenges.

Cie’s venture portfolio includes Cie Games (acquired by Glu Mobile), Nativo, ASAP Tire (acquired by Tire Rack), Titan School Solutions (acquired by LINQ), Performa Labs, Apollo Education System, and a growing list of emerging start-ups. Cie’s leadership team has served key roles at transformational companies such as Amazon, eBay, Yahoo!, Overture, Pepsi, Nestlé, Saks Fifth Avenue, Goldman Sachs, and Internet Brands.

Why Work With Us

We’re passionate about launching new businesses and accelerating growth in our ventures.

We’re looking for people who are entrepreneurial at heart, want to be builders and creators, and are willing to roll up their sleeves. You’ll learn how we build successful startups, find the signal in all the noise, and incubate your own ideas.

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Cie Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQIrvine, CA
Our office is casual, open-concept, filled with snacks and beverages, with views of Newport Bay.

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