The Role
The Director will blend audience intelligence with connections planning to create media strategies, driving engagement through insights and data analysis. Responsibilities include developing consumer journeys, collaborating with teams, and presenting strategies to clients.
Summary Generated by Built In
The Role
The Director, Audience & Connections Strategy at Wpromote will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the Senior Director of Connections Strategy, this person will shape how data, insights, and culture come together to drive meaningful impact across media touchpoints.
You must have deep expertise in both audience strategy and connections planning, with the ability to turn complex insights into actionable, full-funnel strategies that deliver cohesive, connected brand experiences. This role is built for someone who can think holistically about how audiences engage across platforms and bring that vision to life through smart, integrated media solutions
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JL
#LI-Remote
You Will Be
- Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
- Conducting analysis and research to uncover category, cultural, and consumer insights
- Creating meaningful consumer journeys that map the path to purchase and identify key moments of influence
- Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
- Collaborating closely with media, data, account and creative teams to ensure strategies align with broader campaign objectives
- Representing the agency's strategic point of view in client presentations and new business pitches
- Contributing to thought leadership initiatives that position the agency as an industry leader
You Must Have
- 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment
- Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward
- Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels
- The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results
- A background supporting new business pitches and collaborating closely with media strategy
- Experience presenting strategic recommendations to senior leadership
- Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
- Strong analytical skills with the ability to identify meaningful insights and patterns
- Experience developing consumer journey frameworks and campaign platforms
- Working knowledge with AI tools and being able to design creative prompts for ideation and framework development
- A strategic mindset with a consumer-centric approach
- Strong communication and presentation skills that inspire clients and teams
- An understanding of media planning, research, and measurement methodologies
Nice to Have
- Advanced degree or industry certifications
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Top Skills
Ai Tools
Edo
Gwi
Kantar/Media Radar
Mri-Simmons
Pathmatics
Resonate
Similarweb
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.
Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
