We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for suppliers, merchants, brand advertisers, and agencies. Our full-funnel advertising solutions leverage CVS's reach and approved first-party insights to help businesses build awareness, engage relevant consumers, and drive measurable results
Position Summary
Reporting to the Executive Director of Product, the Director, Audience & Offsite Products leads the development and execution of CMX's connected audience, data product, and offsite activation portfolio. This leader manages a team of PMs and partners with Strategy, Sales, Marketing, Operations, Data Science, Engineering, Measurement, Legal, Privacy, and Compliance to translate defined business priorities into scalable products and capabilities that support advertiser adoption and business growth.
The role is responsible for building audience and data products, enabling activation across managed service, self-service, marketplace, and partner-enabled models, and identifying the offsite channels and integrations needed to expand the reach and value of CMX audiences. The leader must combine strong product judgment with technical expertise across audience creation, identity resolution, onboarding, data architecture, distribution, activation, and measurement.
Key Responsibilities
- Lead the audience, data, and offsite product portfolio and roadmap across Front Store and Pharma, translating business priorities and customer needs into scalable capabilities and prioritized investments that support advertiser adoption and business growth.
- Oversee the development and scalability of audience and data products, partnering with Data Science and Engineering to establish the technical capabilities required for audience creation, identity resolution, distribution, activation, and measurement across managed service, self-service, marketplace, and partner-enabled models.
- Lead offsite product expansion and partner enablement, prioritizing channels, platforms, integrations, and build-versus-partner opportunities that extend the reach and value of CMX audiences; guide validation and commercialization of new capabilities in partnership with cross-functional teams.
- Embed privacy-by-design and responsible data use across the product portfolio, balancing customer value, audience quality, technical feasibility, and scalability with applicable privacy, legal, compliance, and data governance requirements, including advancing approved health-focused and healthcare professional advertising solutions.
- Lead and develop the audience and offsite product team and drive cross-functional accountability for portfolio outcomes, establishing product ownership, goals, success measures, and lifecycle oversight while aligning stakeholders and senior leaders on priorities, tradeoffs, risks, dependencies, and resource needs.
This role is hybrid, with two or more days per week in one of our Corporate Hubs: Woonsocket, RI; Wellesley, MA; New York, NY; or Chicago, IL. We are also open to remote candidates outside of those Corporate Hubs, provided they are willing to work Eastern hours.
Required Qualifications
- 10+ years of experience in product management, AdTech, MarTech, retail media, digital advertising, data products, or a related field.
- 5+ years of people leadership experience managing and developing high-performing teams.
- Demonstrated experience building and scaling audience or data products.
- Deep knowledge of audience creation, identity resolution, onboarding, data architecture, distribution, activation, optimization, and measurement.
- Experience with audience and data ecosystems such as DSPs, SSPs, identity providers, onboarding partners, data marketplaces, clean rooms, CDPs, or related platforms.
- Strong understanding of first-party data, deterministic and modeled audiences, privacy-by-design product development, and responsible data use.
- Experience developing advertising products or capabilities for pharmaceutical, healthcare, or other regulated environments, with knowledge of relevant privacy, legal, compliance, and governance considerations.
- Proven ability to translate business and customer needs into technical product capabilities and to lead complex initiatives across matrixed teams.
Preferred Qualifications
- Experience building identity solutions, onboarding integrations, clean-room capabilities, audience marketplaces, or partner-distributed data products.
- Experience launching self-service, marketplace, or partner-enabled media and data products.
- Experience working with pharmaceutical advertisers, healthcare agencies, data providers, DSPs, SSPs, or health-endemic media partners.
Education
- Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required
- Master’s preferred
Pay Range
The typical pay range for this role is:
$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 10+ years of experience in product management, AdTech, MarTech, retail media, digital advertising, data products, or a related field
- 5+ years of experience managing and developing high-performing teams
- Demonstrated experience building and scaling audience or data products
- Deep knowledge of audience creation, identity resolution, onboarding, data architecture, distribution, activation, optimization, and measurement
- Experience with DSPs, SSPs, identity providers, onboarding partners, data marketplaces, clean rooms, CDPs, or related platforms
- Strong understanding of first-party data, deterministic and modeled audiences, privacy-by-design, and responsible data use
- Experience developing advertising products for pharmaceutical, healthcare, or other regulated environments
- Ability to translate business and customer needs into technical product capabilities and lead complex initiatives across matrixed teams
- Bachelor’s degree or equivalent combination of high school diploma and four years of experience
- Master’s degree
- Experience building identity solutions, onboarding integrations, clean-room capabilities, audience marketplaces, or partner-distributed data products
- Experience launching self-service, marketplace, or partner-enabled media and data products
- Experience working with pharmaceutical advertisers, healthcare agencies, data providers, DSPs, SSPs, or health-endemic media partners
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
-
Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
-
Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
-
Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
